Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time.

Corporate 78

Corporate Reputation Case Study Employee 78

Ronn Torossian

NOVEMBER 8, 2022

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […].

Measurement 370

Measurement Company Brand Branding 370

Remote PR Jobs

NOVEMBER 8, 2022

Public Relations holds a unique power - it’s one business unit that truly supports every other business function within an organization. From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. It can be important to pinpoint exactly how PR is supporting each business function to maximally extract the benefits.

Case Study 230

Case Study Engineering SEO Reputation 230

PRSay

NOVEMBER 8, 2022

On Oct. 26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in!

Comparison 151

Comparison Twitter Newspapers Communications 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

NOVEMBER 8, 2022

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company. You can implement search engine optimization strategies to measure your digital marketing and improve search rankings.

SEO 110

SEO Measurement Strategy Web 110

OnePitch

NOVEMBER 8, 2022

Our guest this week on Coffee with a Journalist is Collette Reitz. Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. She also oversees Elite Daily’s “Life Behind The Likes” and “Chef’s Kiss” monthly content series.

Pitching 91

Pitching Trends Travel System 91

Agility PR Solutions

NOVEMBER 8, 2022

The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone. Of those respondents, nearly three-quarters (73 percent) felt that AI doesn’t understand or can’t distinguish context and tone as […].

Study 86

Study Consumer Survey Internal 86

HMA Public Relations

NOVEMBER 8, 2022

Election Day is officially here and we are looking back at some of the past HMA blog posts on voting. Cast your ballot and then read more in our latest blog post.

Blogging 71

Blogging 71

Agility PR Solutions

NOVEMBER 8, 2022

Even with AI-powered tech functionality and piles of readily available data, marketers continue to struggle with personalization initiatives. New research from customer engagement platform MoEngage takes a deep dive into the obstacles and shortfalls, with input from more than 100 senior-level marketing execs. The firm’s new report, Future of Marketing: Why Personalization Matters, with research […].

Data 78

Data Report Marketing Trends 78

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Branding

Mark My Words

NOVEMBER 8, 2022

The world cup in Qatar is quickly turning into the #pr equivalent of Pandora’s Box. Hosting such a major event is a significant soft power exercise itself, but one that totally backfired for Qatar. From allegations, including by the US DoJ, of ‘buying’ votes during the tender to host the tournament – a subsect of a wider corruption scandal currently engulfing football’s governing body, FIFA , we then lurched to the grizzly alleged affair of stadiums built in unsafe conditions effectively usin

LinkedIn 60

LinkedIn Exercises Policies Government 60

Solo PR Pro

NOVEMBER 8, 2022

It's a scenario no solo PR pro wants to find themselves in: getting stiffed on client payments. It happened to two of my dear friends this year alone. In both instances, these clients were referrals from trusted sources where personal relationships existed. While I know these Solo PR Pros personally, there are countless other stories of hard working indies fighting to get money that is owed to them.

How To 63

How To Writing Internal International 63

The Hoyt Organization

NOVEMBER 8, 2022

Public relations has changed in the 21st century and it’s likely to continue evolving in the foreseeable future. For healthcare to work together with PR for better health outcomes, it’s important to mix traditional PR with modern PR. To do that, it’s necessary to understand the importance of PR and how to navigate the new […]. The post Public Relations And Healthcare Work Together For Better Health Outcomes appeared first on The Hoyt Organization.

Healthcare 52

Healthcare Publicity How To Content Marketing 52

Institute for Public Relations

NOVEMBER 8, 2022

Smarter Strategy Triple-Play I recently presented at the Summit on the Future of Measurement to demonstrate strategic ways marketing and communications professionals can approach the global economic downturn to achieve more with the same budget and/or effort. A key takeaway was that understanding what drives results and the dynamics that underpin change in the landscape, … Continue reading Go Further on Your Tank of Evaluation Gas → The post Go Further on Your Tank of Evaluation Gas

Measurement 52

Measurement Strategy Communications Marketing 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR 20/20

NOVEMBER 8, 2022

A cross the board, enterprise resource planning (ERP) systems and customer relationship management (CRM) tools have traditionally been kept separate—two places for recordkeeping siloed from each other. While this may have been the status quo in the dark ages, there are better ways to get ahead of your competitors than disjointed systems. In today's connected world, businesses have more data than ever before.

System 52

System Comparison Resources Enterprise 52

PReview: A Blog by NewsVoir

NOVEMBER 8, 2022

“Advertising is what you pay for, publicity is what you pray for.” It is an age-old saying that differentiates between Advertising and Public Relations. Advertising is What You Pay For: Creating and implementing sponsored messages designed to publicly promote or sell a product, service, or idea. Public Relations is What You Pray For: PR […].

Advertising 52

Advertising Advertising Blogging Publicity 52