Tue.Nov 10, 2020

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Media Monitoring Comparison Report

Onclusive

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac

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Här är de 5 mest inflytelserika PR-konsulterna 2020

Cision

Idag presenterar Cision de fem PR-konsulter som har chansen att vinna Cision PR Influencer Award 2020, året då priset firar 10 år.

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The age-old question: Do you need to be active on social media to be successful in social media?

Communications Conversations

It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it has been a controversial issue. Some folks say “no, you don’t need to be active on social media to be good at this job.” And, I respect that opinion.

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Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Michelle Egan, APR, Fellow, PRSA. Location : Anchorage, Alaska. Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. Board nominee position : Treasurer. Alma mater : Boston College, B.A., Seton Hall University, M.A.

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10 best social media tools for 2021

Awario

This is a list of best social media tools for 2021. Whether you're in for some social listening, need a hand with scheduling, or look for a nice design tool - you will find something suitable on our list.

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Coulson LJ’s seven golden rules for adjudicators revisited

Practical Law Construction

The past couple of months have been somewhat lean for TCC judgments on adjudication and arbitration matters, so when our (brilliant!) editor at Thomson Reuters asked me what I wanted to write about this week the answer was not immediately obvious to me. There’s certainly been a lot on the news over the past week and, for once in 2020, there has been some good news.

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Engage employees and create a positive workplace culture with Richard Hadden | On Top of PR podcast

Axia PR

Learn how you can keep employees engaged and create a positive workplace culture with our guest Richard Hadden.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

This is a guest post by Solo PR Pro Premium member Tara McDonagh . Have you ever asked your lawyer to guarantee the outcome of a legal proceeding? Timing of that legal proceeding? I’m guessing no because you pay your lawyer to provide legal advice and represent you as a trusted and experienced counselor, but you know that the judge is really the decision-maker.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Inside her bedroom door: PR CEO on Kamala Harris’s impact on female achievement

Agility PR Solutions

Among my clients I admire most is an Indian-born female executive who grew up extremely poor and has risen to become CEO. In her youth, there was no internet and little news flow from outside her home country, so she grew up depending on what parents and family told her the world was like. When […]. The post Inside her bedroom door: PR CEO on Kamala Harris’s impact on female achievement appeared first on Agility PR Solutions.

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The Key To Media Success Is Focusing On Their Needs, Not Yours

PR Insiders

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file. Fortunately, at News & Experts we found plenty of ways to tie our clients and their messages to the situation, though at times it required some exceptiona

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Businesses are increasing investment in digital channels and AI for better customer experiences—will it work?

Agility PR Solutions

Customer service has emerged as the key differentiator for successful brands and businesses in 2020, and smart marketers are focusing intently on the seamlessness and ease of the full customer journey to deliver the best experiences. New research from cloud contact center NICE inContact details the growing role of digital-first omnichannel experiences in fostering customer […].

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This month in good PR pitches

Muck Rack

This month in good PR pitches

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Yes, PR is Measurable. How to Measure and Report Public Relations and Strategic Corporate Communications

Axia PR

Use our step-by-step guide for measuring public relations the right way. Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Research and planning will help you identify the end results, and then you can work backward from the desired results. Too often, executives and public relations pros want to measure PR without establishing a research baseline.

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Staying on Track Ahead of the Holidays

Konnect Agency

As a PR pro working in lifestyle public relations , Q4 can be the busiest time of year! Between 2021 planning sessions, client meetings and pitching it can all seem a bit daunting, but it doesn’t have to be! I’ve always enjoyed planning ahead as it keeps me on track and allows me to have sight over my busy days during the week. Plan out your day or week using a priorities tracker.

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Diversity in Facebook’s Accelerator Program

HMA Public Relations

Facebook is supporting journalism through its new accelerator program to encourage minorities pursuing journalism. Read more about the program here. The post Diversity in Facebook’s Accelerator Program appeared first on HMA Public Relations.

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6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. another third (37%) like just a “handful” of the many pieces they produce; and

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Pitches can make or break a PR campaign. It’s as simple as that. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK!

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Will Jones Day Weather The PR Storm?

ImPRessions - Crenshaw Communications

Elite international law firm Jones Day faces a reputation crisis as a result of its work to help the president challenge 2020 election results in four states. Controversy isn’t new to Jones Day, but this situation is a bit more fraught. Here’s why. As any professional services company knows, the stakes grow if your clients are involved in a negative-PR situation.

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Polls v. Shares: What’s the truer measure of public interest?

NewsWhip

It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would be. . Some of this is unfair. FiveThirtyEight acknowledged that the line between a nail-biter and a landslide was a narrow one.