ImPRessions - Crenshaw Communications

JUNE 8, 2022

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path. I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge).

Publicity 348

Publicity Social Media Advertising Advertising 348

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Brand Branding Media 195

Ronn Torossian

JUNE 8, 2022

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […]. The post How Beauty Brands can Utilize PR appeared first on.

Brand 195

Brand Branding Media Relations Print 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Brand Branding Media 195

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

JUNE 8, 2022

A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website more appealing to visitors—it could even end up increasing your sales. […]. The post 5 web design mistakes that could be affecting your conversion rate appeared first on Agility PR Solutions.

Web 183

Web Consumer Analysis Publicity 183

Agility PR Solutions

JUNE 8, 2022

Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things that can help businesses advance their public relations initiatives to generate […].

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Strategy Publicity Measurement Industry 166

HMA Public Relations

JUNE 8, 2022

In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing online reviews and the value of them for your business. Hear more!

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Agility PR Solutions

JUNE 8, 2022

Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song which epitomizes my philosophy of life. The song is titled […]. The post How my Covid customer experience with CVS changed my philosophy of life appeared first on Agility PR Solutions.

Company 78

Company Publicity Brand Branding 78

Konnect Agency

JUNE 8, 2022

A Strong Tracking Setup is Key to Understanding Users and Maximizing Conversion. So you just launched a new or refreshed website? Great! Or maybe there’s nothing new about your site at all, but you’re not sure how it’s performing or what adjustments are needed. In either scenario, proper website tracking is the most important step you can take. A well-tracked website provides meaningful insights into how you are attracting users, the journeys that they take through your website, areas that confu

Analytics 52

Analytics Google Advertising Advertising 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JUNE 8, 2022

According to new research from CSR and philanthropy firm Sparo on the sentiments of U.S. consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. businesses share an equally weighted responsibility to support Ukraine during this ongoing global crisis—and companies need to do […].

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Practical Law Construction

JUNE 8, 2022

While I may sound like a turkey voting for Christmas, I acknowledge that sometimes (and only sometimes), it makes sense for parties to go straight to the TCC rather than adjudicating. In particular, where a dispute turns on the validity of a notice and there is little disputed witness evidence, then the parties may well be best off seeking a Part 8 declaration , particularly where there are significant sums at stake.

Construction 52

Construction System Engineering Communications 52

Konnect Agency

JUNE 8, 2022

First impressions are everything. From first dates, to business partnerships, they often make or break what comes next. In this digital age, the first place anyone goes to learn more about a business online is their website. While we utilize websites and social profiles to paint a larger picture of who we are, it is the interfaces’ design that speaks the loudest.

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Brand Branding Consumer Agency 52