Tue.Oct 08, 2019

Follow These 4 Steps When Managing a Crisis


Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Disaster has struck. Now what? This is the time for communications professionals to step up and take control.

How can you rise above ‘order-taker’ status?

PR Daily

You want fries with that PowerPoint? Follow this guidance to become a respected leader who wields more authority, influence and corporate clout. How can you go from being inundated with others’ tasks to delegating, deciding and dictating the terms?

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Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop


When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.”


How Transamerica rebuilt its social media presence

PR Daily

The company’s team was tasked with rebranding the channels owned by two subsidiary organizations, TAN and TFA. The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media?

The voice of branded social is changing—who’s handling yours?

Agility PR Solutions

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for example, MoonPie.

Deadline extended: Don’t miss this Friday’s Employee Communications late deadline

PR Daily

This is your last chance to submit your best internal campaigns, projects, publications and intranets—and the inspiring workplaces you provide. The late deadline is Friday, Oct. The post Deadline extended: Don’t miss this Friday’s Employee Communications late deadline appeared first on PR Daily.

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How Red Lorry Yellow Lorry’s Meredith L. Eaton keeps the work interesting

PR Daily

PR pros love to mix things up, and Eaton is no exception. That’s why she says nailing down a typical day in the life of PR pro is such an interesting question. The PR life is always changing—but that’s what makes it fun for Red Lorry Yellow Lorry’s Meredith L. Eaton.

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.

Gen Z’s self-reported stress could signal an opportunity for brick & mortar resurgence

Agility PR Solutions

Generation Z is a health-aware group, so it’s no surprise that they are more concerned with their mental and physical health than Millennials or Gen X. But the fact is, this young generation is self-reporting higher stress responses to both the news and social media—and according to new research from management consulting firm A.T. Kearney, […]. The post Gen Z’s self-reported stress could signal an opportunity for brick & mortar resurgence appeared first on Agility PR Solutions.

6 questions with Nina Zipkin

Muck Rack

6 questions with Nina Zipkin


Why This Approach Could Help Revolutionize PR


The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes

What Dan Farkas Taught Us About Video Marketing

Solo PR Pro

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. You have the tools. You do not have to start from ground zero when developing a video strategy.

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My Advice for Attending Your First SPJ Valley Publicity Summit

HMA Public Relations

Are you already looking forward to next year’s SPJ Valley Publicity Summit? Check out Autumn's advice for attending your first summit. The post My Advice for Attending Your First SPJ Valley Publicity Summit appeared first on HMA Public Relations. Featured Networking and Professional Development Cronkite SPJ Valley Publicity Summit

[Whitepaper] Six Earned Media Strategies to Maximize Reach & Impact


The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Here are tips for making your words stick. Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign.

Editing: The Key to Strengthening Your Writing

Flack Me

Category: Flack Me Summary: Check your word count, and cut it in half. That’s right, in half.You’ll probably find—if you look carefully—that you can make your key point(s) in half the words. So, cut it in half

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more. Good morning, PR pros: With legal battles making headlines, Mattel has made a judicious—and judicial—choice for its Barbie Career of the Year doll: The verdict is in!

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