Tue.Oct 08, 2019

Follow These 4 Steps When Managing a Crisis


Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Disaster has struck. Now what? This is the time for communications professionals to step up and take control. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? You manage the crisis and you manage it well.

How can you rise above ‘order-taker’ status?

PR Daily

You want fries with that PowerPoint? Follow this guidance to become a respected leader who wields more authority, influence and corporate clout. How can you go from being inundated with others’ tasks to delegating, deciding and dictating the terms? The dreaded “order-taker” status might be the gripe of all gripes for communicators across the land. Does this sound familiar? “I I need you to write a press release. The world cares about this.”. “We We fired our social media person.


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Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop


When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.” ” As a mentor, Rich has been giving back to the profession his entire career so it […]. The post Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop appeared first on culpwrit.


How Transamerica rebuilt its social media presence

PR Daily

The company’s team was tasked with rebranding the channels owned by two subsidiary organizations, TAN and TFA. The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. TFA). .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.

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Gen Z’s self-reported stress could signal an opportunity for brick & mortar resurgence

Agility PR Solutions

Generation Z is a health-aware group, so it’s no surprise that they are more concerned with their mental and physical health than Millennials or Gen X. But the fact is, this young generation is self-reporting higher stress responses to both the news and social media—and according to new research from management consulting firm A.T. Kearney, […]. The post Gen Z’s self-reported stress could signal an opportunity for brick & mortar resurgence appeared first on Agility PR Solutions.

How Red Lorry Yellow Lorry’s Meredith L. Eaton keeps the work interesting

PR Daily

PR pros love to mix things up, and Eaton is no exception. That’s why she says nailing down a typical day in the life of PR pro is such an interesting question. The PR life is always changing—but that’s what makes it fun for Red Lorry Yellow Lorry’s Meredith L. Eaton. We caught up with her to ask about how she gets though the day and—although she relies on black tea instead of coffee—she, too, is caffeinated for the work ahead. Other tools that help?

The voice of branded social is changing—who’s handling yours?

Agility PR Solutions

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for example, MoonPie. The nostalgic graham cracker and marshmallow sandwich has made […]. The post The voice of branded social is changing—who’s handling yours? appeared first on Agility PR Solutions.

My Advice for Attending Your First SPJ Valley Publicity Summit

HMA Public Relations

Are you already looking forward to next year’s SPJ Valley Publicity Summit? Check out Autumn's advice for attending your first summit. The post My Advice for Attending Your First SPJ Valley Publicity Summit appeared first on HMA Public Relations. Featured Networking and Professional Development Cronkite SPJ Valley Publicity Summit

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 ways to help creative teams adapt to technological change

Agility PR Solutions

Change is inevitable, but it isn’t always easy—especially in the workplace. It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […]. The post 5 ways to help creative teams adapt to technological change appeared first on Agility PR Solutions.

6 questions with Nina Zipkin

Muck Rack

6 questions with Nina Zipkin


What Dan Farkas Taught Us About Video Marketing

Solo PR Pro

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. You have the tools. You do not have to start from ground zero when developing a video strategy. If you are new to developing a video content program, you may be anxious about where to start. While the content form may be new to you the approach is the same.

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Why This Approach Could Help Revolutionize PR


The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

[Whitepaper] Six Earned Media Strategies to Maximize Reach & Impact


The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Here are tips for making your words stick. Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign. According to this infographic from Review 42, only one in five marketers say they know the best way to run a content marketing campaign.

Editing: The Key to Strengthening Your Writing

Flack Me

Category: Flack Me Summary: Check your word count, and cut it in half. That’s right, in half.You’ll probably find—if you look carefully—that you can make your key point(s) in half the words. So, cut it in half

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more. Good morning, PR pros: With legal battles making headlines, Mattel has made a judicious—and judicial—choice for its Barbie Career of the Year doll: The verdict is in! With over 200 careers since 1959, this year Barbie takes the stand as a Judge! The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better.

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