Onclusive

MARCH 22, 2017

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […].

Measurement 231

Measurement Advertising Advertising Industry 231

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Sometimes, you just need to shake things up, start from scratch, or blaze a new trail when you’re not getting the results you want. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packag

Communications 209

Communications Policies Storytelling Groups 209

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic. Alfred Edmond Jr., Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.

Social Media 150

Social Media Trends LinkedIn Media 150

Melissa Agnes

MARCH 22, 2017

As a crisis management consultant and keynote speaker, I get asked this question all the time: “What industry do you specialize in?” And while this is a good question in theory, it’s actually the wrong question to ask if you’re looking to hire the right crisis management expert to meet your needs. Instead, you should be asking… …watch this week’s #crisisready video to learn the answer!

Crisis Management 118

Crisis Management Crisis Video Meeting 118

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

MARCH 22, 2017

Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars on Feb. 26 was unforgettable. I barely remember the three hours of entertainment that preceded Warren Beatty and Faye Dunaway incorrectly giving the trophy to La La Land instead of actual winner Moonlight. I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories.

Crisis 96

Crisis Sports Television Print 96

The Stalwart Blog

MARCH 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase. Your brand has a lot do to with that and, by extension, you.

Marketing 68

Marketing Retail SEO Instagram 68

Beyond PR

MARCH 22, 2017

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. Ninety-one percent of journalists report that the public has lost trust in the media over the past three years.

Brand 70

Brand Branding Guidelines Financial 70

Katie Paine's Measurement Blog

MARCH 22, 2017

Happy Spring! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “PR’s Measurement-Induced Death Spiral” by Katie Paine for the AgilitiyPR Blog: I speculate on why PR is losing budgets and credibility. Read More Why you should read it: You become what you measure, so stop measuring the […].

Measurement 40

Measurement Blogging 40

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized by a long selling cycle, relatively high costs, and, most importantly, a highly informed buyer.

B2B 136

B2B Brand Branding Marketing 136

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Communications