The Resolution Blog

JANUARY 19, 2021

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. In this episode Stella interviews Brendon Craigie, the co-founder and managing partner […].

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Interviews Agency Strategy 296

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Here are 3 ways Onclusive has helped us advance our content marketing practice: Advanced Analytics.

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Content Marketing Marketing Analytics Report 195

Prowly

JANUARY 19, 2021

We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020. We hope that day arrives sooner rather than later but we can all be sure of one thing—events will be back in a big […]. The post How to Plan PR Events? appeared first on Prowly Magazine.

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How To Conference 197

Agility PR Solutions

JANUARY 19, 2021

Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. However, there are steps you can take to ensure a better result. Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […]. The post Upgrading your content marketing strategy—a step-by-step guide appeared first on Agility PR Solutions.

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Content Marketing Strategy Marketing Analysis 196

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 19, 2021

Caroline Howley is now Engagement Editor for The Yorkshire Post; Anna Demming appointed Features Editor, Physics & Technology at the New Scientist; STYLIST announces multiple changes.

Technology 156

Technology Media Blogging 156

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. It was an interesting job, particularly from a B2B tech PR perspective.

Technology 167

Technology Publicity Software Pitching 167

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”.

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Government Report Survey Media 157

Cision

JANUARY 19, 2021

For third consecutive year, Cision CMO Maggie Lower has been named among the 'OUTstanding 100 LGBT+ Executives.'.

Blogging 156

Blogging 156

Agility PR Solutions

JANUARY 19, 2021

As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences. New research from customer experience management firm Merkle explores data-driven conversations that focus on how businesses are responding to those changes.

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Data Strategy Marketing Publicity 117

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Awario

JANUARY 19, 2021

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting.

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SEO Marketing 135

Stephen Waddington

JANUARY 19, 2021

Post Corona is an early version of the history of the past 12 months and a guidebook for the changes to come in business and society. We’re still in the midst of the COVID-19 pandemic. It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity.

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Retail Crisis Education Airlines 113

Culpwrit

JANUARY 19, 2021

By Zoë Ihaza Linda Blakley is a results-driven communications professional with over 20 years of experience in the public relations industry. Blakley currently serves as vice president for university communications at DePaul University in Chicago. She has expertise in strategic communications, media relations, crisis communications, and other disciplines in the industry.

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Crisis Communications Crisis Media Relations Industry 121

Agility PR Solutions

JANUARY 19, 2021

Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can find PR success in the new year. Give the following techniques […]. The post 6 tactical media relations tips and techniques for the new year appeared first on Agility PR Solutions.

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Media Relations Media Strategy Publicity 92

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Practical Law Construction

JANUARY 19, 2021

Managing and securing the cash flow of any business enterprise is of paramount importance, and contracting parties in the construction industry are no exception to this. If regular cashflow from the main contractor to its subcontractors and the supply chain is disrupted, parties to the project may soon find themselves in difficulty. The purpose of a conditional payment clause is to help a main contractor guard against a cash flow “crunch” by making the downstream payment obligation c

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Construction Enterprise Government Examples 105

HMA Public Relations

JANUARY 19, 2021

The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […].

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NewsWhip

JANUARY 19, 2021

Today we’re excited to announce Compare. Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. Compare expands on our Timeline feature by giving you the ability to analyze media and public interest across multiple crises or events at the same time to better understand their impact at any stage of their develop

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Crisis Crisis Management Data Measurement 78

Axia PR

JANUARY 19, 2021

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Fox. Guest: Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins. Topic: The one with Jeffrey J.

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Enterprise Marketing Company How To 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Muck Rack

JANUARY 19, 2021

Top publications and articles for December, according to journalists

Publicity 89

Publicity 89

Konnect Agency

JANUARY 19, 2021

Food & Beverage. GOOD GOOD. GOOD GOOD recently launched its newest jam flavors: Blackcurrant , Forest Fruits , and Concord Grape Jelly. All are gluten free, keto & vegan friendly and include only natural sugars from real fruit. Franchise. Dave & Busters. Dave & Buster’s to open in Gainesville, FL at the Celebration Pointe Mall on Monday, February 8th.

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Mobile Agency Company 52

Practical Law Construction

JANUARY 19, 2021

Happy New Year to you all. Although we are only in January, the beginning of December seems a long time ago, not least because much of the country was still in Tier 2 at the time. Restaurants and bars remained open and 1,000 lucky spectators attended Anthony Joshua’s latest defence of his heavyweight belts at Wembley Arena in London. Meanwhile, at the Rolls Building in London, judgment in another heavyweight clash was handed-down, namely the adjudication enforcement case of Global Switch Estates

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Banking Construction Print Measurement 52

Konnect Agency

JANUARY 19, 2021

Whether you are new to website design or already have a website for your business, gaining a basic understanding of CSS will provide you with endless hacks. From creating a cohesive social media strategy to changing the design elements of your site’s pages without altering the content, CSS is a great tool to make a site stand out and to create consistent design branding for your business or for your clients.

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Strategy Marketing Web Creativity 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

RH Strategic

JANUARY 19, 2021

One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data.

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How To Resources Data Report 52

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. While we already knew omnichannel digital strategies were increasing in significance, the rate at which platforms grew quickly pushed traditional shopping ecosystems to merge with digital demand in unprecedented ways. While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to rea

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Marketing Mobile Social Media Comparison 52

ImPRessions - Crenshaw Communications

JANUARY 19, 2021

It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. . Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed suit, yet things have changed over the last several years. .

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Brand Branding Television Government 306

Doctor Spin

JANUARY 19, 2021

Is de-platforming a sound public relations strategy? De-platforming is one of the most aggressive tools that an online moderator can utilise. Should an online moderator use this tool, whether it’s a social network restricting user accounts or an organisation deleting comments? The short answer is … maybe. When is de-platforming a sound course of action from a PR perspective?

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Publicity Strategy Policies Tools 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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