Tue.Jan 19, 2021

3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

PR without borders (and offices!)

The Resolution Blog

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back.

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2 steps for using earned media to build brand authority

PR Daily

Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements? When other people talk about a brand, it can be a stronger indicator of its authority than when brands just talk about themselves.

Brand 139

Upgrading your content marketing strategy—a step-by-step guide

Agility PR Solutions

Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. However, there are steps you can take to ensure a better result. Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 unexpected ways social listening can help your business

Awario

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting

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More Trending

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution.

Cision CMO Makes the Latest ‘OUTstanding 100 LGBT+ Executives List’

Cision

For third consecutive year, Cision CMO Maggie Lower has been named among the 'OUTstanding 100 LGBT+ Executives.'. US Blog

Linda Blakley’s Journey as a Black Woman in PR

Culpwrit

By Zoë Ihaza Linda Blakley is a results-driven communications professional with over 20 years of experience in the public relations industry. Blakley currently serves as vice president for university communications at DePaul University in Chicago.

UK Media Moves including The Yorkshire Post, New Scientist, STYLIST and more

Cision

Caroline Howley is now Engagement Editor for The Yorkshire Post; Anna Demming appointed Features Editor, Physics & Technology at the New Scientist; STYLIST announces multiple changes. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Data-driven conversations in a cookieless world: New challenges to customer engagement

Agility PR Solutions

As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences.

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GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.

6 tactical media relations tips and techniques for the new year

Agility PR Solutions

Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can find PR success in the new year.

Introducing Compare for full crisis context

NewsWhip

Today we’re excited to announce Compare. Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Book review: Post Corona by Scott Galloway

Stephen Waddington

Post Corona is an early version of the history of the past 12 months and a guidebook for the changes to come in business and society. We’re still in the midst of the COVID-19 pandemic.

Retail 105

How to Plan PR Events?

Prowly

We’re all looking forward to the day when events, conferences, and professional get-togethers of every size and purpose can get back to the way they were before the spring of 2020.

14 pragmatic social media trends to watch in 2021

Communications Conversations

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. It’s one of my favorite days of the year.

SMB 100

Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Why would the NFL choose to be on NICK?

HMA Public Relations

The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move.

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Marketing is the heart of an enterprise with Jeffrey J. Fox | On Top of PR podcast

Axia PR

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Guest: Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books.

Top publications and articles for December, according to journalists

Muck Rack

Top publications and articles for December, according to journalists

How to Get the Most Out of Subject Matter Experts (SMEs)

RH Strategic

One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs).

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Conditional payment clauses in the UK and Middle East

Practical Law Construction

Managing and securing the cash flow of any business enterprise is of paramount importance, and contracting parties in the construction industry are no exception to this.

Client Announcements

Konnect Agency

Food & Beverage. GOOD GOOD. GOOD GOOD recently launched its newest jam flavors: Blackcurrant , Forest Fruits , and Concord Grape Jelly. All are gluten free, keto & vegan friendly and include only natural sugars from real fruit. Franchise. Dave & Busters.

TCC refuses to enforce adjudicator’s decision due to material natural justice breach

Practical Law Construction

Happy New Year to you all. Although we are only in January, the beginning of December seems a long time ago, not least because much of the country was still in Tier 2 at the time.

Three Benefits of Leveraging CSS For Your Marketing Strategy

Konnect Agency

Whether you are new to website design or already have a website for your business, gaining a basic understanding of CSS will provide you with endless hacks.

Web 52

When is It Okay To Get Political In Brand PR?

ImPRessions - Crenshaw Communications

It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. . Many of us were raised with the idea that it’s bad form to speak about religion or politics.

Brand 190

Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted.

What messages should you prepare for Inauguration Day?

PR Daily

As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences. After the Jan. 6 riot in the U.S.

Deplatforming from a public relations perspective

Doctor Spin

Is deplatforming just wrong? In digital strategy, deplatforming is one of the most aggressive tools that an organization can utilize. Should a social network be allowed to shut down the account of a political voice?