Wed.Dec 23, 2020

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Biotech and Healthcare News: Five ways to inject impact into your press releases

Onclusive

How can you use industry performance metrics to benefit your news releases? What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries. In a recent webinar , Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and share how

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PR Hits And Misses Of 2020

ImPRessions - Crenshaw Communications

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election.

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The ultimate guide to promoting your brand on IGTV

Awario

IGTV (Instagram TV) is a long-form vertical video channel that is created by Instagram and accessible only from Instagram. Let's see how we can use it for brand promotion.

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A PR Pro’s Letter to Santa Claus

ImPRessions - Crenshaw Communications

Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! On behalf of PR people everywhere (or at least my peers and me), here is our wish list: .

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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This month in bad PR pitches: December 2020

Muck Rack

This month in bad PR pitches: December 2020

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2020 Lessons from a Social Media Professor

Karen Freberg

We have all heard about the growing pains and wishes that 2020 would end quickly. This has been a tough year for many people I know – and I completely understand. It’s been a year full of challenges, obstacles, and events you would have never expected to see (I mean, murder hornets?!!). What 2020 has taught me is if you think you have seen it all – wait, anything can happen!