Sun.Apr 02, 2017

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. It’s quite a long read, but well worth it. In particular, look at #1, and the example Andrew gives of how the U.S.

Survey 80
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Why we can’t rest on our laurels when it comes to PR?

Prohibition

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.