Onclusive

SEPTEMBER 14, 2016

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and the data shows that customers are purchasing your least on-brand pieces during a certain time […].

Brand 260

Brand Branding How To Data 260

Cision

SEPTEMBER 14, 2016

The evaluation methods of the past no longer cut it in today’s multi-channel world. Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. But how? The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Ronn Torossian

SEPTEMBER 14, 2016

Getting into a PR firm may take a few tries – you may even need to do more than one internship. If this is your first real job after finishing school, don’t be afraid to take time to find the perfect fit. Doing a few internships in different specialty areas of PR allows for the opportunity to define what is the best fit for your future goals and for your personality.

Blogging 163

Blogging Strategy Publicity 163

Shift Communications

SEPTEMBER 14, 2016

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results. Here’s how: Establish Goals. Is lead generation your top priority?

Strategy 121

Strategy Marketing Data Content Marketing 121

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles).

Sports 106

Sports Creativity Industry YouTube 106

Beyond PR

SEPTEMBER 14, 2016

Content distributed to the U.S. markets in English is a great idea. Content distributed in English AND Spanish to the U.S. markets is even better. Why? Despite English being the top-spoken language in the United States with more than 231 million speakers, Spanish is the next most spoken language with more than 37 million speakers – that’s more than twice the speakers of the next 23 most popular languages, according to a recent World Atlas update.

Healthcare 62

Healthcare Insurance Insurance Pharmaceuticals 62

prTini

SEPTEMBER 14, 2016

I’ve been spending a fair amount of time in Chicago the last few months, and now I can share why! Geben is expanding — opening a second office in The Windy City. It’s (slightly) risky, yet exciting. Nerve-wracking, yet energizing. BusinessFirst wrote an incredible story about our news; however, I want to share the backstory and some details around why and what’s next.

Nonprofit 56

Nonprofit Agency Local Social Media 56