The Stalwart Blog

JULY 6, 2018

Much of the news lately seems to focus on the never-ending twitter wars between reporters and their subject. It’s a bit like watching siblings trying to pin the other on the broken vase in the living room when confronted by their mother. . We see these antics playing out in a host of circles, from politics (see Trump ) to business (a la Elon Musk ) to entertainment (see John Lloyd Cruz ).

Twitter 68

Twitter Media Report Tools 68

Axia PR

JULY 6, 2018

It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.

Measurement 87

Measurement Industry Publicity Media 87

Communications Conversations

JULY 6, 2018

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Stephen Waddington

JULY 6, 2018

What’s the role of PR in a world in crisis? This is the question I’ve been asked to address with a panel of practitioners at BledCom this weekend. Trust in organisations is at an all-time low. Seemingly every data points to a breakdown in the relationship between individuals and government, business, non-governmental organisations and media. The rationale is well rehearsed.

Publicity 60

Publicity Government Financial Corporate 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

JULY 6, 2018

MultiVu, the creative services division within PR Newswire, was honored with six bronze awards in the 37th Annual Telly Awards.

Creativity 50

Creativity 50