Cision

JANUARY 5, 2017

While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly.

Agency 136

Agency Meeting Print Course 136

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Reality TV star Kim Kardashian had partnered with the company to promote its morning sickness drug Diclegis, but didn’t follow agency regulations on properly balancing risks and benefits when posting her experience with the medication on Twitter.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JANUARY 5, 2017

Last year I made a post that I’m going to make into an annual series–or challenge. The concept is simple: Publicly document and state 24 people I’d like to meet and grab a cup of coffee with in the next year. How did I do last year? Not too shabby. I did get to know the following folks better: Kait Cox (Sleep Number), Molly Snyder (Target), Dory Anderson (Lemke Anderson), Anna Lovely (Cargill), Dane Hartzell (Honeywell), and Crystal Schweim (OLSON). via GIPHY.

SMB 60

SMB Meeting Web Energy 60

Deirdre Breakenridge

JANUARY 5, 2017

Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. There was a turnaround in 20 out of 28 countries included in the global study. The United States saw the biggest gains of 16 points followed by Canada and the UK, both up 14 points. However, it’s hard to say what the report will show for U.S. media when it’s published in 2017.

Media 205

Media Twitter Consumer Report 205