Deirdre Breakenridge

MARCH 27, 2019

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season. For all the anticipation of shocking storylines and complex character clashes, I’m also avidly awaiting the lessons the show offers on strategic communication.

Communications 374

Communications Publicity Employee Internal 374

Agility PR Solutions

MARCH 27, 2019

Gen Z is on track to outnumber millennials, and they’re poised to shake up the workforce and the economy. New research from CPC Strategy, now part of Elite SEM, finds that their values and motivations differ from millennials and other generations. So what can brands do to appeal to this up and coming generation? The firm […]. The post The future is female—so what motivates female Generation Z shoppers?

Strategy 138

Strategy Brand Branding Publicity 138

NewsWhip

MARCH 27, 2019

[…]. The post The top publishers on Facebook in February 2019 appeared first on NewsWhip.

Facebook 122

Facebook Data Analytics Social Media 122

Brand24

MARCH 27, 2019

10 best social media marketing tools to bring your social media marketing tactics to a new level!

Social Media 120

Social Media Tools Marketing Media 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Many products and services face considerable competition when businesses are aiming for similar demographics. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience.

Strategy 61

Strategy Marketing SEO Social Media 61

Axia PR

MARCH 27, 2019

Download a scorecard template to measure the quality of your earned media coverage. Earned media coverage, such as news coverage and social influencer mentions, is a great channel to tell your company’s story. However, people often misunderstand the value of the earned media, since it’s difficult to tie value to a free news article.

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Measurement Media 48

Agility PR Solutions

MARCH 27, 2019

Those zany marketers at KFC in the UK are always coming up with something edgy. In last year’s world-class crisis response to the area’s chicken shortage, they concocted an apology around a striking visual that won’t be soon forgotten. Now, the team is going after its competitors with a “Godfather”-themed campaign, in which a mobbed-up […]. The post KFC UK puts on another clever image display in edgy new ad appeared first on Agility PR Solutions.

Crisis 60

Crisis Marketing Brand Branding 60

Muck Rack

MARCH 27, 2019

The most popular outlets & articles covering education in 2019

Education 74

Education 74

Agility PR Solutions

MARCH 27, 2019

The 39th annual Natural Products Expo West is now behind us, and, with more brands taking part than ever before, it proved to be one of the most successful in the event’s history. For those who didn’t attend, try to imagine walking through football fields of never-ending aisles with products from your favorite brands, and […]. The post Inside Expo West—emerging trends, innovations abound in 2019 appeared first on Agility PR Solutions.

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Trends Brand Branding Analysis 60

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Communications

Culpwrit

MARCH 27, 2019

Public relations professionals rely on personality, research and quick-wit to find success in their roles. This can make interviewing within the industry intimidating, especially as a newcomer to the field or a recent grad. It’s important, therefore, to prepare for the interview days, if not weeks, in advance so that you’re well-equipped to impress and land the […].

Interviews 46

Interviews How To Industry Publicity 46

HMA Public Relations

MARCH 27, 2019

Dear sponsored ads, Can you please stop following me around? Can you please disappear from my digital space? Because you know what? … It’s working. I […]. The post Dear Sponsored Ads… appeared first on HMA Public Relations.

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Publicity 42