Sat.Mar 16, 2019

Motivating Others with Great Leadership Skills

Ronn Torossian

What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills.

To rev up internal engagement, think like a marketer

PR Daily

Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement. Run your internal comms like a marketer” is a rallying cry seldom heard across the land.

Soft skills necessary for PR pros


When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. Usually a degree in public relations or communications or something similar will equip you with the necessary hard skills so that you are adept at the rules and technical skills required to perform your job at a PR firm. Then there’s soft skills that you can’t really learn in a classroom.