Ronn Torossian

DECEMBER 28, 2016

When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine Russell say they are looking for fair treatment, not empathy. That, they say, is not what their client is getting from the new film, Patriot’s Day.

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Communications Conversations

DECEMBER 28, 2016

It’s time to give up the ghost. There are no “dream jobs.” Yeah, I said it. And you know why? Because I’m living my “dream job.” (outside of running social media for the PGA Tour). And while I’m exceedingly happy with my current role, it’s far from a “dream job.” Because the “dream job” is simply unattainable.

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PR News

DECEMBER 28, 2016

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, which now is nearly over, it’s hard for journalists to avoid numerous… Continued. The post How to Get Your CSR Story Covered, Even Now appeared first on PR News Blog.

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Shift Communications

DECEMBER 28, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

DECEMBER 28, 2016

Throughout his record-breaking Presidential campaign , Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks and reporters in particular. Now that he’s officially been elected, Trump seems intent on keeping this going.

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