Prowly
SEPTEMBER 26, 2019
Social media is a fantastic way for brands to connect with their potential audience. Only on Facebook, you can find roughly two-thirds of U.S. adults (68%). Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach. The post How to Turn Influencer Outreach Into a Powerful PR Tool appeared first on Prowly Magazine.
Communications Conversations
SEPTEMBER 26, 2019
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. The stats I’ve seen lately appear to back it up. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). PR pros now outnumber journalists 6 to 1. And jobs for PR pros is expected to surge another 9% by 2026 (Dept of Labor). 68% of PR professionals actually said media relations was getting “harder”
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ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2019
Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought. Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded.
Ronn Torossian
SEPTEMBER 26, 2019
In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world. As a marketer or PR person, there’s not much you can do or control to avoid a disaster at your company, but there are some things you should keep in mind […]. The post Look Both Ways Before Crossing appeared first on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
SEPTEMBER 26, 2019
Looking to launch or grow a blockchain venture? What are the secrets to success? It’s a noisy world and a never-ending battle for the consumer’s attention. If the average user is slammed with info and updates, just think about journalists! They’re an especially tough crowd to reach and impress. Sure, you can try to take your message to the crowds directly, via social media.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
SEPTEMBER 26, 2019
Under the influence of young Millennials and Generation Z, the workplace is changing rapidly, and so is the way coworkers communicate inside and outside of the office—and a potential red flag for managers, according to a new survey from B2B ratings and reviews platform Clutch. Social media is the new water cooler at work—employees increasingly use […].
Barokas
SEPTEMBER 26, 2019
If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. It’s easy to understand why video is so addictive. It’s fun, fast and easy on the eyes. And it gives us a much needed respite from the never-ending scroll of words on our screens. This is also why video has become an essential tool in content marketing.
Agility PR Solutions
SEPTEMBER 26, 2019
New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries. “Our first Digital Health Monitor has uncovered interesting trends […].
Muck Rack
SEPTEMBER 26, 2019
The most popular outlets & articles covering technology in 2019
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 26, 2019
Branding is crucial for any business. A great brand can be recognized simply by a slogan, an image, or sometimes even just a particular color. As a business, you’ll want your brand to be as recognizable and user-friendly as possible. But branding isn’t just the design of a logo and a catchy slogan: it’s so […]. The post 4 tips for strengthening your business brand image appeared first on Agility PR Solutions.
Karen Freberg
SEPTEMBER 26, 2019
This week was quite the whirlwind for me as a professor. Teach Monday morning, jump on a plane to NYC to be part of the Adobe Insiders group at Advertising Week, and create truly amazing experiences and memories. I have been part of the Adobe Insiders, which are a group of influencers who are advocates and users of Adobe products and who work in the marketing field, since earlier this year.
Inbound PR
SEPTEMBER 26, 2019
I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation. As I'm starting a new job at Cisco next week and because Cisco is all about digital transformation, I wanted to look at various things I've written and participated in about and around digital so I remembered this interview I did prior to the conference in Sofia.
HMA Public Relations
SEPTEMBER 26, 2019
Now that we all rely on digital calendars, do you still make a point to confirm your appointments ahead of time? See how Abbie manages her confirmations. The post Confirm or not to confirm, that is the question appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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