Thu.Sep 26, 2019

How to Turn Influencer Outreach Into a Powerful PR Tool

Prowly

Social media is a fantastic way for brands to connect with their potential audience. Only on Facebook, you can find roughly two-thirds of U.S. adults (68%). Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach.

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Are people working in marketing happier than those working in PR?

Communications Conversations

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. The stats I’ve seen lately appear to back it up. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl).

When PR People Should Step Out Of Line

ImPRessions - Crenshaw Communications

Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought.

Look Both Ways Before Crossing

Ronn Torossian

In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: Tips for creating social media conversations

PR Daily

It’s crucial that your online content creates community and drives conversations online. Here are some ways to strike up a healthy discussion. With the way social media platforms have changed their algorithms, it’s more important than ever for marketers to prioritize creating online community.

More Trending

27 business terms all communicators should know

PR Daily

Do you know your way around your company’s financials and annual reports? You’ll need to have a handle on it to be a strategic advisor and have a seat at the table. Do you know the financial logic behind the reports that your company generates? There’s no reason to fear the numbers.

How social media is driving the climate change conversation

NewsWhip

Just ahead of the UN’s Climate Action Summit , photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis.

3 science-backed ways to fend off procrastination

PR Daily

Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too. I am a professional writer, which means as soon as I get an assignment, I sit right down and reorganize my desk. Then I clean my apartment and make myself a snack.

Big Pharma is missing out on social media opps—who’s leading the sector?

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Let’s make HerStory together

PR Daily

Ragan’s Top Women in Communications Awards will honor the inspirational and fearless female communicators. Nominate a colleague—or yourself—by Nov. The post Let’s make HerStory together appeared first on PR Daily. Ragan Awards

4 tips for strengthening your business brand image

Agility PR Solutions

Branding is crucial for any business. A great brand can be recognized simply by a slogan, an image, or sometimes even just a particular color. As a business, you’ll want your brand to be as recognizable and user-friendly as possible.

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Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) opens an online store, and more.

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Should political talk on social media be regulated at work? Younger staffers say ‘no’

Agility PR Solutions

Under the influence of young Millennials and Generation Z, the workplace is changing rapidly, and so is the way coworkers communicate inside and outside of the office—and a potential red flag for managers, according to a new survey from B2B ratings and reviews platform Clutch.

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Video is the New Way to Tell Stories

Maine PR Maven

Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast. The post Video is the New Way to Tell Stories appeared first on | The PR Maven. Content Creation Marketing Media Social Media

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Confirm or not to confirm, that is the question

HMA Public Relations

Now that we all rely on digital calendars, do you still make a point to confirm your appointments ahead of time? See how Abbie manages her confirmations. The post Confirm or not to confirm, that is the question appeared first on HMA Public Relations. Featured

Lights, Camera, (Call to) Action: Why Your Content Strategy Needs Video

Barokas

If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. It’s easy to understand why video is so addictive. It’s fun, fast and easy on the eyes. And it gives us a much needed respite from the never-ending scroll of words on our screens.

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The most popular outlets & articles covering technology in 2019

Muck Rack

The most popular outlets & articles covering technology in 2019

Welcome to AdWeek in NYC: A professors experience with Adobe Insiders

Karen Freberg

This week was quite the whirlwind for me as a professor. Teach Monday morning, jump on a plane to NYC to be part of the Adobe Insiders group at Advertising Week, and create truly amazing experiences and memories.