Tue.Oct 23, 2018

7 reasons startups should outsource their PR efforts

PR Daily

Some clients seem smart and measure enough to do their own PR. They just don’t want to. Why would they outsource this task and incur the extra expense? Maybe because they feel their time is better spent elsewhere. There are many reasons organizations shouldn’t try to do their own PR.

5 not-so-surprising ways to build quality media relationships

Muck Rack

5 not-so-surprising ways to build quality media relationships

Media 108

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Critics deride Phillip Morris’ anti-smoking campaign as ‘hypocrisy’

PR Daily

There are some gaps no amount of PR—or even rebranding—can bridge. Phillip Morris International, the U.S. parent company of such cigarette brands as Marlboro, is looking to switch its business model to focus on vaping.

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR

PR Warrior

Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century.

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Why you should promote your agency on LinkedIn

PR Daily

As a marketer, LinkedIn can be a great place to promote your skills and accomplishments and connect with others in your industry. You never know when those connections could lead you to new opportunities. However, LinkedIn isn’t just for individuals.

Influencing the way you work with influencers—a cautionary tale

Agility PR Solutions

For Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming.

15 terrifying office specters to flee this Halloween

PR Daily

Halloween is upon us, and again dread spirits are rising from the realm of the undead to haunt workplaces across the land. Your workforce might think this holiday is an occasion for frivolity—decorating their cubicles, donning witch hats or setting out bowls of last year’s stale candy corn.

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The multicultural mainstream has arrived—why aren’t today’s brands prepared?

Agility PR Solutions

As we know, the nation’s changing demographics are shifting the overall makeup of the population, and of the average consumer. By 2044, the U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Report: Instagram is teens’ top platform, but most still flock to Snapchat

PR Daily

Younger consumers are turning to Instagram more than ever before—but Snapchat hasn’t yet lost the competition for users.

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”.

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Are your videos vibrant?

PR Daily

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Strategies For Building Sustained Trust From The World’s Leading Airlines

Melissa Agnes

These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

CX snags: Consumers say chatbots are still too dumb to get the job done

Agility PR Solutions

While most agree that chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on the other end of the chat, according to new research from CX software firm Pegasystems, whose new survey of 3,500 […].

Picking up the Tab, Can I Deduct That?

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas is Meals and Entertainment.

How to step-up a community relations effort

HMA Public Relations

Community relations often plays a key role in an organization’s ability to connect with its audience. It’s no different for law enforcement agencies who are always […]. The post How to step-up a community relations effort appeared first on HMA Public Relations.

Will 3D photos really become “a thing” for social media marketers in 2019?

Communications Conversations

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan–a pic of his dog. It was a little jarring as the pic moved just a bit as I scrolled by it.

Infographic: Should you make your videos vertical?

PR Daily

Are mobile devices changing the nature of video content? According to the latest data, 57 percent of video plays worldwide are shown on mobile devices. That means, your video might do better if it is shot with a vertical aspect ratio.