5 not-so-surprising ways to build quality media relationships
Muck Rack
OCTOBER 23, 2018
5 not-so-surprising ways to build quality media relationships
Muck Rack
OCTOBER 23, 2018
5 not-so-surprising ways to build quality media relationships
Deirdre Breakenridge
OCTOBER 23, 2018
A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
OCTOBER 23, 2018
For Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming. With the evolution of new social platforms and enhanced functionality features constantly on the cutting edge, people everywhere are taking advantage of these platforms to say what they […].
PR 20/20
OCTOBER 23, 2018
According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 23, 2018
As we know, the nation’s changing demographics are shifting the overall makeup of the population, and of the average consumer. By 2044, the U.S. will be a multicultural majority with 50 percent or more representing Hispanic, African-American or Asian populations—yet brands are not committing enough resources to reach multicultural consumers effectively.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 23, 2018
While most agree that chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on the other end of the chat, according to new research from CX software firm Pegasystems, whose new survey of 3,500 […]. The post CX snags: Consumers say chatbots are still too dumb to get the job done appeared first on Agility PR Solutions.
Inbound PR
OCTOBER 23, 2018
Nowadays, millions of organisations around the world do inbound. At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions. The inbound movement began with inbound marketing which enabled companies to adjust to this new reality and attract customers to their products and services via content marketing, social media marketing, SEO and other type
HMA Public Relations
OCTOBER 23, 2018
Community relations often plays a key role in an organization’s ability to connect with its audience. It’s no different for law enforcement agencies who are always […]. The post How to step-up a community relations effort appeared first on HMA Public Relations.
Solo PR Pro
OCTOBER 23, 2018
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas is Meals and Entertainment. The IRS issued a new guidance on October 3, 2018, outlining further clarification on when you can and cannot deduct a meals and entertainment expense.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
OCTOBER 23, 2018
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. The survey is now in its ninth year, and it draws seemingly similar conclusions year after year.
Melissa Agnes
OCTOBER 23, 2018
These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Shashank Nigam, author of Soar and CEO of Simpliflying, joins the Invincible Brand Podcast to share some powerful strategies on how today’s leading airlines have managed to build sustainable trust – and how that serves them when undesirable incidents risk occurring.
Let's personalize your content