Tue.Oct 23, 2018

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5 not-so-surprising ways to build quality media relationships

Muck Rack

5 not-so-surprising ways to build quality media relationships

Media 109
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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth.

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Influencing the way you work with influencers—a cautionary tale

Agility PR Solutions

For Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming. With the evolution of new social platforms and enhanced functionality features constantly on the cutting edge, people everywhere are taking advantage of these platforms to say what they […].

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5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The multicultural mainstream has arrived—why aren’t today’s brands prepared?

Agility PR Solutions

As we know, the nation’s changing demographics are shifting the overall makeup of the population, and of the average consumer. By 2044, the U.S. will be a multicultural majority with 50 percent or more representing Hispanic, African-American or Asian populations—yet brands are not committing enough resources to reach multicultural consumers effectively.

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CX snags: Consumers say chatbots are still too dumb to get the job done

Agility PR Solutions

While most agree that chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on the other end of the chat, according to new research from CX software firm Pegasystems, whose new survey of 3,500 […]. The post CX snags: Consumers say chatbots are still too dumb to get the job done appeared first on Agility PR Solutions.

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Inbound 3.0 and the New Inbound Methodology Explained

Inbound PR

Nowadays, millions of organisations around the world do inbound. At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions. The inbound movement began with inbound marketing which enabled companies to adjust to this new reality and attract customers to their products and services via content marketing, social media marketing, SEO and other type

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How to step-up a community relations effort

HMA Public Relations

Community relations often plays a key role in an organization’s ability to connect with its audience. It’s no different for law enforcement agencies who are always […]. The post How to step-up a community relations effort appeared first on HMA Public Relations.

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Picking up the Tab, Can I Deduct That?

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas is Meals and Entertainment. The IRS issued a new guidance on October 3, 2018, outlining further clarification on when you can and cannot deduct a meals and entertainment expense.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. The survey is now in its ninth year, and it draws seemingly similar conclusions year after year.

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Strategies For Building Sustained Trust From The World’s Leading Airlines

Melissa Agnes

These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Shashank Nigam, author of Soar and CEO of Simpliflying, joins the Invincible Brand Podcast to share some powerful strategies on how today’s leading airlines have managed to build sustainable trust – and how that serves them when undesirable incidents risk occurring.

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