Movie Ticket Madness: Should Choice Seats Cost More?
MARCH 12, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When you need to get away from others for a little alone time, there’s a place you can go: the first few rows of a movie theater. Soon, however, those neck-wrenching seats may be occupied as the nation’s largest movie theater chain implements premium pricing for its cinemas’ more coveted seating.
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