Why an Inclusive Shade Range is Vital for Beauty Brands
5W PR
MARCH 5, 2023
Inclusivity is a critical aspect of the beauty industry, and it starts with having a diverse range of shades for all skin tones. Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.
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