Sun.Mar 05, 2023

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Why an Inclusive Shade Range is Vital for Beauty Brands

5W PR

Inclusivity is a critical aspect of the beauty industry, and it starts with having a diverse range of shades for all skin tones. Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

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3 reasons your PR strategy needs to include digital marketing

Agility PR Solutions

Your reputation as a business is everything. As the saying goes, “it takes a lifetime to build a good reputation, but you can lose it in a minute.” Therefore, constantly monitoring this is vital if you want your business to succeed. This is one of the main reasons for forming a PR strategy. Whether you […] The post 3 reasons your PR strategy needs to include digital marketing appeared first on Agility PR Solutions.

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Marketing the Health Benefits of Your Beverage

5W PR

Food and beverage marketing agencies face a challenging task in today’s crowded market. With a clear and strategic approach, health drink brands can convey the health benefits of their health drinks. They can also stand out from their competitors and reach consumers. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks.

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The top Internet of Things growth opportunities for 2023

Agility PR Solutions

Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan. As a result, businesses are implementing a comprehensive IoT strategy in the short term, envisioning outcomes and growth opportunities that will help them overcome adversity […] The post The top Internet of Things growth opportunities for 2023 appeared first on

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why you should combine PR and SEO tactics to get better results online

Axia PR

It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit. But what if we could combine the two strategies to get even better results? From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy.

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