Mon.Nov 04, 2019

What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business. education public relations marketing

Digital Marketing Success Takes Time: Tracking Progress for the Long Haul

Ronn Torossian

As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers.

Analytics make TikTok more attractive to marketers

PR Daily

The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know. Many consider TikTok the up-and-coming social media network.

Media Moves at Fast Company & Real Simple, The Wall Street Journal Hires Aviation Reporter in London

Cision

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 surefire ways PR helps to market a business or brand

Agility PR Solutions

There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge positive.

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3 pro tips for perfecting the art of product descriptions

Agility PR Solutions

The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated.

Infographic: Social media etiquette for brand managers

PR Daily

Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid. Your social media audience is carefully watching your every move. They expect their favorite brands to be thoughtful, even inspiring on their social media channels.

11 huge changes await businesses in 2020—Forrester’s eye-opening report reveals all

Agility PR Solutions

With a new year just over the horizon, biz and comms execs are preparing to face the changes ahead—and hoping to get a strategic jump on some of the key issues.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Good morning, PR pros: McDonald’s ousted its former chief executive, Steve Easterbrook, for having a relationship with an employee.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media Moves at Fast Company & Real Simple, The Wall Street Journal Hires Aviation Reporter in London

TrendKite

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more

How to tell your brand story through distinctive photography

PR Daily

To stand out from the crowd, ask key questions to identify your organization’s purpose and personality. Let the answers focus your lens on creating compelling visual narratives. Telling your unique brand story requires you to find compelling people stories. .

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AI’s biggest obstacle—consumers don’t fully understand or trust it

Agility PR Solutions

New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don’t fully understand its scope or the countless ways in which it affects their […]. The post AI’s biggest obstacle—consumers don’t fully understand or trust it appeared first on Agility PR Solutions. Public Relations trends

England players ‘will never be out of work again’ if they seal World Cup glory

Mark My Words

The Guardian. It is the ultimate sporting sliding doors moment. But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in the short term – and insists they will never be out of work again. There are two overriding factors in play,” he says.

Journalists on the move – Week of November 4

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Asheville Citizen-Times: Dillon Davis (@asheville) has left the paper. Gazette, The: Evan Wyloge (@EvanWyloge) is moving to Denver to join the investigative team. Indianapolis Star, The: James Briggs […]. The post Journalists on the move – Week of November 4 appeared first on Agility PR Solutions. Media Moves

6 questions with Marisa LaScala from GoodHousekeeping.com

Muck Rack

6 questions with Marisa LaScala from GoodHousekeeping.com

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SEO snafu? Half of Americans question the credibility of Google’s page-one rankings

Agility PR Solutions

Marketers and communicators have had in drilled into their brains that the ultimate goal of web content is to get on the front page of Google’s search rankings, where the whole world will easily find it and take that prominent search-page placement as a sign of brand trust and authenticity. But perhaps we’ve been too […]. The post SEO snafu? Half of Americans question the credibility of Google’s page-one rankings appeared first on Agility PR Solutions. Public Relations trends

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Why CSR Is Essential in 2019

Prowly

This article explores why CSR is essential in 2019, and why it looks to be a critical part of PR in the future. The post Why CSR Is Essential in 2019 appeared first on Prowly Magazine. CSR Magazine PR public relations strategy

#MediaMonday – Olivia Fierro

HMA Public Relations

Today is the last day of our five-part #MediaMonday series on the Rocky Mountain Emmys. Learn more about Olivia Fierro, anchor for Good Morning Arizona. The post #MediaMonday – Olivia Fierro appeared first on HMA Public Relations. Featured Media Monday #MediaMonday - Olivia Fierro AZ Family Good Morning Arizona Olivia Fierro Olivia's Book Club So Scottsdale! Uptown Magazine