Mon.Nov 04, 2019

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What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business.

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Digital Marketing Success Takes Time: Tracking Progress for the Long Haul

Ronn Torossian

As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. However, in order to monitor progress, a business should be willing to implement a process for […]. The post Digital Marketing Success Takes Time: Tracking Progress for the Long Haul appeared first on.

Exercises 199
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Why CSR Is Essential in 2019

Prowly

This article explores why CSR is essential in 2019, and why it looks to be a critical part of PR in the future. The post Why CSR Is Essential in 2019 appeared first on Prowly Magazine.

Strategy 146
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4 surefire ways PR helps to market a business or brand

Agility PR Solutions

There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge positive. It’s a good idea to have […]. The post 4 surefire ways PR helps to market a business or brand appeared first on Agility PR Solutions.

Brand 109
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at Fast Company & Real Simple, The Wall Street Journal Hires Aviation Reporter in London

Cision

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more.

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England players ‘will never be out of work again’ if they seal World Cup glory

Mark My Words

The Guardian. It is the ultimate sporting sliding doors moment. But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in the short term – and insists they will never be out of work again.

Sports 60
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3 pro tips for perfecting the art of product descriptions

Agility PR Solutions

The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated. Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product description that simply describes a product. Such criticism might seem like making a mountain out […].

Writing 74
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6 questions with Marisa LaScala from GoodHousekeeping.com

Muck Rack

6 questions with Marisa LaScala from GoodHousekeeping.

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AI’s biggest obstacle—consumers don’t fully understand or trust it

Agility PR Solutions

New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don’t fully understand its scope or the countless ways in which it affects their […]. The post AI’s biggest obstacle—consumers don’t fully understand or trust it appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#MediaMonday – Olivia Fierro

HMA Public Relations

Today is the last day of our five-part #MediaMonday series on the Rocky Mountain Emmys. Learn more about Olivia Fierro, anchor for Good Morning Arizona. The post #MediaMonday – Olivia Fierro appeared first on HMA Public Relations.

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Journalists on the move – Week of November 4

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Asheville Citizen-Times: Dillon Davis (@asheville) has left the paper. Gazette, The: Evan Wyloge (@EvanWyloge) is moving to Denver to join the investigative team. Indianapolis Star, The: James Briggs […].

Twitter 60
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SEO snafu? Half of Americans question the credibility of Google’s page-one rankings

Agility PR Solutions

Marketers and communicators have had in drilled into their brains that the ultimate goal of web content is to get on the front page of Google’s search rankings, where the whole world will easily find it and take that prominent search-page placement as a sign of brand trust and authenticity. But perhaps we’ve been too […]. The post SEO snafu? Half of Americans question the credibility of Google’s page-one rankings appeared first on Agility PR Solutions.

SEO 60