Tue.Sep 20, 2016

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Infographic: How Journalists Use Social Media in 2016

Cision

It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

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When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to this morning’s news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage. Not since Gwyneth Paltrow and Chris Martin’s “conscious uncoupling” has a marriage’s end been so magnified and dissected by media

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Apple vs. Chevron Revenue? It’s Content Marketing out of Context

Sword and the Script

Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right?

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The Well Written Press Release #3: Write For Personas

ISEBOX

You write your press release. You distribute it far and wide. You are super excited to measure the results – but alas, they are dismal. No one is reading your MNR, and if they’re not reading it, they are certainly not reporting it. The key is to write your press release for the people you want to cover your story. To do this, you need a pretty good idea of who that person is.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Product Sample Checklist to Land Holiday Media Coverage

Beyond PR

For consumer brands and retailers, the holidays are the most important time of year for sales and product promotion. More than ever, if you aren’t pitching for social and online media, you will miss legions of holiday shoppers. A Think With Google analysis of last year’s gift-givers found that foot traffic in retail stores has declined by 57 percent in the past five years, but the value of those visits has increased by nearly 300 percent.

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The most over-looked component of many social media campaigns

Communications Conversations

You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing effort to launch a new product.

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PR Myth Busting Part 1: It’s Ok To Fail

Onclusive

As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […].

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Getting Organized

Solo PR Pro

A little upfront work can save you a lot of time. This is a guest post from Solo PR PRO Premium member, Daria Steigman. Every time I get a new computer – desktop, laptop, or All-in-One – I have visions of reclaiming my desk and basking in the openness of white space. The reality, of course, is usually a fresh jumble of cables, hubs, and wires underfoot—not to mention multiple charging devices, Post-It notes, and at least two steno pads on my desk.

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