Tue.Jan 28, 2020

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5 Problems Brands Come to you to Solve: Customer Complaints

Cision

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.

Brand 359
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Everything You Ought to Know about Structured Data for SEO

Prowly

Marketers often find it tough to outsmart search engine bots. But let me tell you one interesting fact - Search engine bots are not as smart as humans! That’s because they cannot make sense of content without a preloaded vocabulary and a set of special rules. Simply put, they depend on structured data to understand the content on a page. The post Everything You Ought to Know about Structured Data for SEO appeared first on Prowly Magazine.

SEO 196
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3 Keys to Successful Award Season Speeches, and What PR Pros Can Learn From Them

PRSay

With the Golden Globes and Grammy Awards already complete and the Academy Awards quickly approaching, we’re officially in the thick of awards season, where you’ll hear countless celebrities rattle off thank-you’s, emotional stories and messages of inspiration. With so many acceptance speeches in such a small amount of time, what makes some stand out when others fade into the background?

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UK Media Moves including STYLIST, VOGUE, The Telegraph and more

Cision

The Stylist Group announces senior editorial changes, British VOGUE appoints Ellie Pithers as Digital Director, and The Telegraph has a new US Correspondent.

Media 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year.

Software 114

More Trending

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Why marketers need to become change agents in the decade ahead

Agility PR Solutions

Earlier this month, Campaign magazine hosted an industry briefing exploring the big themes and issues facing brands, businesses and their agencies for the year—and indeed the decade—ahead. I had a chance to attend the event and learn from people who will be at the forefront of these changes. Let’s take a look at some of […]. The post Why marketers need to become change agents in the decade ahead appeared first on Agility PR Solutions.

Marketing 105
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Compelling Cover Letters: Why They Still Matter

Culpwrit

By Jill O’Mahony Stewart Are cover letters still necessary? This question comes up a lot. As bots screen our resumes, we wonder if we really need an accompanying cover letter. A resounding “yes” comes from the online world supporting job seekers: “… far too often, job seekers treat the cover letter as an afterthought to […]. The post Compelling Cover Letters: Why They Still Matter appeared first on culpwrit.

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Media Moves at Bloomberg News & Buzzfeed, Protocol Announces Four New Hires

Cision

Charlotte Ryan announces beat change, Lauren Keary joins Buzzfeed’s Bring me!, and more.

Media 120
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Visual search has arrived—and it’s poised to disrupt retail, social and beyond in 2020

Agility PR Solutions

Visual search is changing how consumers shop, share and navigate the world around them—and new research from insights and strategy firm National Research Group (NRG) uncovers excitement for visual search as a discovery tool, with strong future potential for information discovery, retail and social use cases. Through in-depth interviews with industry experts, qualitative research among leading-edge […].

Retail 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to make sure your PR campaign cuts through the noise

Prohibition

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Because of this, effective PR campaigns that are innovative and unique as well as conveying a brands key messages and reaching their target audience are absolutely key.

B2C 62
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Exceeding Expectations Makes You an A+ Student

Culpwrit

During my winter intersession course on Diversity & Inclusion, students researched and interviewed a diverse group of 12 public relations leaders. Their final papers are being published as an ongoing series this month and next. While all papers were well done, Joshua Smyser-DeLeon deserves a special shout out. He interviewed PR-pro-turned-business-leader David Albritton who now […].

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The top 25 newspapers based in Ohio

Muck Rack

The top 25 newspapers based in Ohio

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(Phoenix) Open…for Business

HMA Public Relations

As the Phoenix Open takes over Arizona this week, Alison reflects on the true impact and ROI of The Waste Management Phoenix Open thanks to insight from sponsors (and HMA clients) WaFd Bank, Harrah’s Ak-Chin Casino, Quarles & Brady and Pioneer Title Agency. The post (Phoenix) Open…for Business appeared first on HMA Public Relations.

Banking 47
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Super Bowl Week reigns supreme on the annual marketing calendar

Agility PR Solutions

Here at French/ West/ Vaughan, each new year comes with the added strategic focus and multi-layered tactical planning required to prepare us for the Super Bowl. For a growing number of our clients, the world’s premier single-day sporting event is really a season unto itself, starting months in advance and then rolling like a snowball […]. The post Super Bowl Week reigns supreme on the annual marketing calendar appeared first on Agility PR Solutions.

Sports 78