Fri.Nov 16, 2018

8 tips to craft a sensible corporate social media policy

PR Daily

Social media platforms can be a blessing or a curse for organizations. How can you reap the connectivity and collaboration rewards of social media and avoid unwanted pitfalls, confusion, distractions or crises?

How Gen Z is changing how we consume content

NewsWhip

This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].

5 essential lessons PR pros can learn from marketing

PR Daily

Companies used to rely on sales language and promotional content to engage their audiences. Canned press releases and email blasts to media outlets kept people updated on what companies were up to, and no one relied much on brands for entertainment or education—just the facts and an occasional pitch.

3 Categories of PR and Earned Media

Shift Communications

All earned media, like all public relations efforts, are not the same. To start thinking about the broad categories of earned media today, let’s go back to basics. Here’s the gist: Broadly, the primary purpose of media is to generate audience , to start buzz, to create awareness.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Report: When marketing to seniors, drop the humor and emotional pleas

PR Daily

Despite stereotypes, older consumers are embracing technology and digital platforms—but still seek specific marketing messages.

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More Trending

How to use data to guide your 2019 planning

PR Daily

It’s the most wonderful time of the year: annual planning. It’s Q4, and everyone is scrambling to create their plans for 2019. Annual planning can feel like creating New Year’s resolutions.

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5 new business ideas I’ve been considering – what do you think? – 11/16

Communications Conversations

Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community.

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : Infographic: A digital marketing tools cheat sheet. Infographic: How to get the most out of your Google Drive. 10 #PRFail tweets to help practitioners land coverage. 6 storytelling and PR lessons from Stan Lee.

How Important is Fake News?

Scott Public Relations

The focus on fake news’ impact almost exclusively on politics might lead some to disregard it as irrelevant.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Mysteries solved! Secrets of the perplexing apostrophe

PR Daily

Apostrophe use can confuse even seasoned writers. This post discusses the three primary functions of the apostrophe in English: the marking of the possessive case in nouns, the marking of the omission of one or more letters, and the marking of plurals of individual characters. The obsolescence of apostrophes with abbreviations is also discussed.). Marking possessives.

Fun Fact Friday: Font’s Matter

HMA Public Relations

As Abbie and I were driving to a client meeting one day, there was one thing we really wanted to focus on… “What are we going […]. The post Fun Fact Friday: Font’s Matter appeared first on HMA Public Relations.

Starbuck's Learns Sign Language

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.