Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. She joined the site with a multitude of PR experiences — from working in both Australia and the UK to spending eight years in the travel PR industry. Just this last year, she was even awarded PR of the Year at the inaugural Travel Weekly Women in Travel Awards!

Travel 166

Travel Comparison Analytics Financial 166

Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. I spoke at a CIPR Best Practice event in Cambridge last month. The session explored how public relations is changing. Here’s the deck. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

Waxing UnLyrical

JUNE 9, 2017

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map! Before leaving and when drafting my autoresponder, I had not yet experienced Amarillo’s high winds (I did when I was given a tour of Cadillac Ranch ZOMG SO COOL).

How To 95

How To Banking Energy Writing 95

PRSay

JUNE 9, 2017

Because our jobs are so driven by technology, I often find it grounding to go back to the basics of our profession. Attending the annual PRSA Counselors Academy conference is a crucial part of that process. This year’s conference, which took place in Seattle in early May, was my sixth overall and first as a member of the executive committee. Next year, we’ll meet in Toronto.

Conference 95

Conference Financial Agency Community 95

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

JUNE 9, 2017

Working out exactly what’s distinctive about Borkowski as an agency, what makes it tick, and why it’s been so successful has taken a long time. It’s only now, nearly thirty years since the agency was founded, that it’s possible to provide a semi-systematised overview of something which has been instinctual for years. We tell stories, that’s all. Of course, it’s far more complex than that, because to get to the story we also ask questions, have critical conversations, create strategies and provid

Advertising 60

Advertising Advertising Consumer Mobile 60

Steve Barrett on PR

JUNE 9, 2017

Triumph, tragedy, achievement, and the simply bizarre marked a week that was memorable for many reasons.

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69

Axia PR

JUNE 9, 2017

Axia Public Relations uses its success with the show to give you the facts. The CEO of a large corporation dons a disguise to trick employees into being honest about what’s really going on in their company. Employees think that cameras are filming because the undercover CEO is part of some kind of contest. Millions tune in to the hit CBS reality show Undercover Boss , but wonder, “Do the unsuspecting employees really not know?

Film 48

Film Employee Corporate Company 48

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Additionally, the Rivel Research study also confirmed that 75% of institutional investors want your earnings release (in full) in the work terminal. So why are they visiting your IR website?

Infographics 153

Infographics Comparison Study Retail 153