Thu.Apr 18, 2019

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

7 Ways To Get The Most From Your PR Budget

ImPRessions - Crenshaw Communications

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods.

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3 ways to adapt your PR strategy to changing algorithms

PR Daily

Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change. Modern PR pros are painfully aware that algorithms matter.

Why food/hospitality brands must shore up reputation management

Agility PR Solutions

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 behaviors that ruin media relationships

PR Daily

PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy. This article originally appeared on PR Daily in April of 2018. The inbox and the telephone are tools of the trade for a journalist.

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Tips for developing your online video strategy

PR Daily

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. Here are some ways to jumpstart your efforts. When it comes to online video, two things are true. First, there’s always someone smarter who’s doing it better than you.

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Is guest blogging still a viable marketing strategy?

Agility PR Solutions

When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest blogging still work?

7 steps to a peerless PR strategy

PR Daily

Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals.

Why journalists need an online portfolio (And how to get a free one with Muck Rack)

Muck Rack

Why journalists need an online portfolio (And how to get a free one with Muck Rack

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

PR Daily

Join us this fall for the 11 th annual Employee Communications, PR and Social Media Summit. A lot has changed in the communications world over the past decade.

Game of Thrones rules engagement even when off air

NewsWhip

[…]. The post Game of Thrones rules engagement even when off air appeared first on NewsWhip. Brands Communications & PR Digital Journalism Brand Analytics monitoring social social competitor analytics social media marketing

Carl’s Jr. sidesteps Easter and Passover for unofficial cannabis holiday

PR Daily

On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond? Many companies have been polishing messages about Easter eggs and matzo, but Carl’s Jr.

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Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

How is your organization changing the world?

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final deadline is April 19. The post How is your organization changing the world? appeared first on PR Daily.

Happy National Columnists Day

HMA Public Relations

Happy National Columnists Day! This day is dedicated to increasing awareness of the importance and contributions made by writers. The post Happy National Columnists Day appeared first on HMA Public Relations.

Infographic: What marketers should know about voice search

PR Daily

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help.

5 free social media marketing ideas for the winner of the Star Tribune’s Beer Bracket–Castle Danger Brewing

Communications Conversations

A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years.

Creating Consistent Brand Messaging for Influencer Marketing Campaigns?

5W PR

The marketing manager is thrilled: all of the top-tier influencers who she reached out to have signed on to promote her brand of fitness equipment! Things are looking great, as these influencers have a lot of pull and engagement with their accounts. She gives out instructions on what type of content she’d like to see and sends product off to the influencers for use. Now all she needs to do is wait for all of the glorious content promoting her brand to start rolling in.