Ronn Torossian

APRIL 18, 2019

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too. Not every business […].

Consumer 150

Consumer Brand Branding Privacy 150

Agility PR Solutions

APRIL 18, 2019

As customers interact with—and review—brands across a growing number of third-party sites, new research reveals reputation management is the key area of focus for the food and hospitality sector, with 66 percent planning to focus on “collecting customer feedback” and 51 percent planning to enhance their ability to monitor and respond to online reviews.

Reputation 110

Reputation Brand Branding Publicity 110

Muck Rack

APRIL 18, 2019

Why journalists need an online portfolio (And how to get a free one with Muck Rack)

How To 120

How To 120

Agility PR Solutions

APRIL 18, 2019

There’s a power shift in play when it comes to retail spending: the often-underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data from cultural insights and strategy agency Cassandra. The oft-forgotten Generation X currently leads all […].

Retail 94

Retail Brand Branding Data 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

APRIL 18, 2019

A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years. For the last two years, the winner of that Beer Bracket has been Two Harbors’ Castle Danger Brewery.

Social Media 76

Social Media Instagram Media Marketing 76

NewsWhip

APRIL 18, 2019

[…]. The post Game of Thrones rules engagement even when off air appeared first on NewsWhip.

Analytics 88

Analytics Journalism Social Media Brand 88

5W PR

APRIL 18, 2019

The marketing manager is thrilled: all of the top-tier influencers who she reached out to have signed on to promote her brand of fitness equipment! Things are looking great, as these influencers have a lot of pull and engagement with their accounts. She gives out instructions on what type of content she’d like to see and sends product off to the influencers for use.

Brand 60

Brand Branding Marketing Guidelines 60

HMA Public Relations

APRIL 18, 2019

Happy National Columnists Day! This day is dedicated to increasing awareness of the importance and contributions made by writers. The post Happy National Columnists Day appeared first on HMA Public Relations.

Publicity 42

Publicity 42

Waxing UnLyrical

APRIL 18, 2019

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader. People are excited to hear what you have to say on your topic and field. You find yourself becoming a “big deal” in your field.

Community 69

Community Brand Branding Education 69

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Communications

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. But in the real world, budgets can be lean, or maybe they’re subject to change. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149