Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if you can’t change your voice, you can always improve your technique.

Engineering 383

Engineering System Hotels Television 383

5W PR

NOVEMBER 9, 2018

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. An influencer can enhance a brand’s visibility and social reach, usually beyond the capabilities of traditional media outlets. Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment.

Measurement 68

Measurement Tools Marketing Analysis 68

PRSay

NOVEMBER 9, 2018

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year. According to the 2018 study, which analyzed the amount of time professional recruiters took to review résumés, the average initial screening time is just 7.4 seconds.

How To 131

How To Study Writing Marketing 131

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm.

Trends 106

Trends Social Media YouTube Storytelling 106

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

NOVEMBER 9, 2018

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer? SproutSocial defines social influencers as “power users who can help your potential customers make a buying decision through social networking.” While influencers used to be only celebrities, like athletes, actors, or artists, social media has completely changed the influencer game.

Strategy 87

Strategy Marketing Social Media Consumer 87

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Edelman. @EdelmanPR.

Blogging 61

Blogging Resources Internal International 61

Mark My Words

NOVEMBER 9, 2018

The trouble is that generally there is a butterfly attention to fame and noteworthy issues these days. This causes issues for brands because ‘fame’ is a vital currency and how it is created, developed and sustained is the all important question. So what is fame? And I mean real fame, not the Andy Warhol fifteen minute kind. Fame is about influence and numbers, so a majority of people having a high quantity of high quality associations in their mind about a brand.

Web 60

Web Study Course Brand 60

HMA Public Relations

NOVEMBER 9, 2018

Patience sucks! That’s what I used to always think. The saying “Good things come to those who wait”… Why would I just sit there and wait […]. The post The Power of Patience appeared first on HMA Public Relations.

Publicity 40

Publicity Blogging 40