Sat.Jun 11, 2016

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 million dollars. Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know

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Trump: The Art of the Lie

Flatiron Communications

It’s hard to imagine how Mr. Trump can survive the incessant onslaught of negative media coverage until the GOP Convention in July, let alone the general election. (I imagine GOP kingmakers are currently conspiring on how to blackmail their controversial candidate to bow out of the race and begrudgingly endorse a Ryan or Romney in Cleveland.).