Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
Cision
AUGUST 27, 2020
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
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Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […].
Prowly
AUGUST 27, 2020
What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or […]. The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 27, 2020
Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR strategy on LinkedIn will do just that, […]. The post 4 tips for crafting the perfect PR strategy on LinkedIn appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 27, 2020
The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions, according to new research from marketing technology firm Valassis. The firm’s newly […].
Muck Rack
AUGUST 27, 2020
10 things only journalists understand
Critical Mention
AUGUST 27, 2020
Streaming services like Netflix, Hulu and Amazon Prime Video have provided worldwide entertainment to people living in quarantine. Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Because social distancing is the key practice during isolation, friends and family members have found ways to still have movie nights and talk about their favorite shows while
Awario
AUGUST 27, 2020
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR Fuel
AUGUST 27, 2020
If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? “The short answer to that second question is no, probably not. That’s where marketing and promotion come in. A successful public relations campaign often begins with a press release.
Agility PR Solutions
AUGUST 27, 2020
Running a business is an enticing prospect, as it can represent financial freedom for many. However, that freedom is a reward only for those who manage their businesses successfully for many years, and doing so is no easy feat. However, with the right information at your disposal, you can shift the odds into your favor. […]. The post 3 critical components to ensure business success appeared first on Agility PR Solutions.
Culpwrit
AUGUST 27, 2020
By Jessica Hann As is the case in so many industries, the COVID-19 outbreak has complicated things for people working in PR. Between the interruption of business for individual companies and the disruption of content consumption more broadly, many in this industry find themselves facing an uncertain future. In some cases, this has led to […]. The post How Today’s PR Landscape is Evolving appeared first on culpwrit.
5W PR
AUGUST 27, 2020
Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in diffe
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
AUGUST 27, 2020
How has working from home changed your perception of time? Abbie finds herself having more time to schedule meetings and "meet" with friends but is still just as busy as before the pandemic. Click to read more of her thoughts about the time. The post Does Anybody Really Know What Time It Is? appeared first on HMA Public Relations.
Muck Rack
AUGUST 27, 2020
DEI for media relations: reframing narratives, redefining objectivity and understanding our power in shaping stories
The Hoffman Agency
AUGUST 27, 2020
By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! From the very beginning, I was excited to be a part of the team and jump into the position with both feet. I quickly found Hoffman’s office culture to be one of positivity, community and commitment. As soon as I joined, everyone made me feel included.
PR for Anyone
AUGUST 27, 2020
Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now and use your expertise to create a story related to that hot news topic. This is one of my favorite ways of landing in the media.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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