Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

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Steve Barrett on PR

FEBRUARY 3, 2017

As marketing and communications disciplines continue to merge, holding companies are tweaking their agency service offerings accordingly - but this will open up opportunities for small to mid-sized firms.

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Agency Company Communications Marketing 67

Mark My Words

FEBRUARY 3, 2017

Above all else an iconic image is an expression of power. Think of Korda’s photo portrait of Che Guevara –starting life as propaganda for a dynamic young radical it wassucked into the incredible merchandise mill of capitalism. When Korda first photographed the Argentine radical we were exposed to at most 500 images a day. In the twenty first century that figure is well over 5000.

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