Thu.Jun 12, 2025

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Mobile App Launch Strategy: Complete Guide For 2025

Ronn Torossian

Learn proven PR strategies and tactics for launching mobile apps successfully in 2025, from pre-launch planning to influencer partnerships and performance tracking. The post Mobile App Launch Strategy: Complete Guide For 2025 appeared first on.

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[Webinar] How To Make Your Press Releases Work Harder with AI

Notified

If your content isn’t built for AI-driven discovery, it might never reach the audience that matters most.

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How to train leaders for crisis response that actually resonates

PR Daily

Body language and tone can be critical factors. You can plan. You can talk strategy. You can memorize key talking points. But the best prep tool to combat crises is staying sincere and letting your humanity show. This is something often forgotten in the face of major disaster when there’s pressure to act quickly. It’s also not easy for every leader.

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Navigating the ethics of AI in PR: Balancing automation with authenticity

Agility PR Solutions

AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw the line between authentic PR […] The post Navigating the ethics of AI in PR: Balancing automation with authenticity first appeared on Agility PR Solutions.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Introducing NewsWhip’s AI Agent: Real-Time Intelligence for a New Era of Brand Risk

NewsWhip

Agents are transforming the workforce. We strongly believe that agents will automate brand monitoring in the next few years. We’re choosing to lead that change because when reputations can shatter in minutes and attention shifts in seconds, the ability to know what matters the moment that it matters becomes foundational to your communications strategy.

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Do Certain Sites Engage More With PRs? [Study]

Buzzstream

Freelancer emails have low open rates but the highest reply rates, especially Gmail, at 4.88%. National news outlets dominate outreach but have lower engagement due to inbox saturation. Australian and UK journalists reply more often – local relevance and exclusivity increase success. US journalists open more PR emails, but UK journalists may source stories more creatively (e.g., TikTok, Reddit).

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LinkedIn isn’t just for B2B: How to build authority for at-home senior care brands

Agility PR Solutions

LinkedIn has long been seen as a platform for business-to-business communication, a space for networking professionals, corporate leaders, and B2B marketers to trade ideas and promote services. But this narrow view of the platform is leaving real opportunity on the table, especially for brands in the at-home senior care space. The truth is, senior care […] The post LinkedIn isn’t just for B2B: How to build authority for at-home senior care brands first appeared on Agility PR Solutions.

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Why data viz is a communicator’s secret weapon

PR Daily

Data viz expert Alberto Cairo explains how strong visual design sharpens your message and engages your audience. Communicators aren’t typically renowned for their data savvy. Writing, storytelling, crafting narrative – sure, they’ve got it. Numbers and data? Not necessarily their strong suit. Data literacy isn’t something communicators are typically trained on, said Alberto Cairo , associate professor and Knight Chair of Visual Journalism at the University of Miami.

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Introduction To Diversity In Toy Marketing

5W PR

Marketing toys today requires more than bright colors and catchy jingles. Parents, educators, and children want to see themselves reflected in the toys they buy and play with daily. Research from YouGov shows that 53% of toy buyers actively seek out products that promote diversity and inclusion. Major manufacturers like LEGO and Mattel have recognized this shift, adapting their product lines and marketing strategies to represent children of all backgrounds, abilities, and interests.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Pitch Guide Prep: Amanda Capritto, Freelance

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journalists—their beats, preferences, and what truly makes a pitch stand out. That’s why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesn’t, and how to break through

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Taking care of business before Cannes

Steve Barrett on PR

Mars unveiled the results of the biggest pitch of the year and Mark Read stepped down as CEO of WPP to avoid conversations at the annual Festival of Creativity being totally dominated by speculation.

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5 Beverage Reporters To Pitch For National Tequila Day

OnePitch

National Tequila Day (July 24) is just around the corner, and for beverage brands, bars, and restaurants, it’s a prime opportunity to land buzzworthy press. Whether you’re launching a limited-edition tequila, hosting a spirited event, or crafting an inventive agave-based cocktail, timing your pitch to hit the inboxes of the right journalists can make all the difference.

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Prince William and Prince Harry’s lives are worlds apart

Mark My Words

Hello PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight. “I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that if they can keep the spotlight, there’s always a business deal, because if you’re launching something, you need attention

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PR for Anyone - Untitled Article

PR for Anyone

Introduction: When Life Forces a Reset What happens when everything you’ve built—your career, your identity, your expectations gets stripped away? For Diana Place, that moment didn’t come gently. It came as a series of what she calls “lightning strikes”: a cancer diagnosis, the loss of her business, her daughter leaving for college, and the milestone of turning 60.