Sun.May 12, 2019

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Tips for handling negative customer sentiment the right way

Agility PR Solutions

No matter how great your business is or how well your staff does their job, there will inevitably be times when you don’t meet your customer’s expectations. Bad reviews are just a part of life these days, especially considering the fact that customers are 21 percent more likely to post negative feedback than a positive […]. The post Tips for handling negative customer sentiment the right way appeared first on Agility PR Solutions.

Meeting 87
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PR for Content Marketers

PR Fuel

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”. However, I venture to say that the best content marketers and the best PR people use a mixture of both worlds to achieve the greatest results.

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Marketers still have a long way to go to be truly omnichannel

Agility PR Solutions

Despite coming from a variety of different domains, new insights of ecommerce experts from omnichannel marketing automation platform Omnisend reveals marketers today aren’t doing enough for omnichannel customers. The firm interviewed experts within the industry on the benefits and future of omnichannel marketing for the digital marketing world.

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Letter from Newcastle: thank you Pam and sorry Sarah

Stephen Waddington

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. I lost Sarah’s engagement ring after she asked me to look after it while we were swimming on Sunday. I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening.

Local 60
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Video strategy—the motivations and mindsets that inform targeting

Agility PR Solutions

Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising. As marketers look to unify TV and digital campaigns, new research from IAB examines how marketers can use the medium more effectively to connect with consumers. Delving into how consumers watch digital video—beyond dayparts, demos and/or […].

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