Sat.Oct 28, 2017

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Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most).

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Should Brands Take a Stand in Politics? [UML]

Sword and the Script

A few years ago, I got an email at work from headquarters. We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Many of the tech companies had already done so, and HQ sensed pressure to follow suit. I’ve long believed businesses should generally avoid politics and looked to data to make a case for political abstinence.

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