Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success.

Brand 170

Brand Branding How To Trends 170

Cision

NOVEMBER 1, 2017

In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the age of social media, and what do they see as the next evolution for content creation?

Airlines 168

Airlines Media Storytelling Social Media 168

Communications Conversations

NOVEMBER 1, 2017

Last week, I attended a momentous event for those of us here in Minneapolis. Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since.

SMB 99

SMB Social Media Case Study Marketing 99

Stephen Waddington

NOVEMBER 1, 2017

Listening is fundamental to good relationships and critical to organisational communication. But it’s a much underrated skill that is seldom taught. My grandfather was an incredible listener. We’d work on a shared project in his workshop. He gave me his time and attention. They are two of the most valuable things in anyone’s gift. I don’t ever remember him offering a solution but that was part of his skill.

How To 76

How To Survey Tools Data 76

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. Until I took my first college course on it, I didn’t even know what PR was. In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. At the time, I probably equated the profession to an event planner more than anything else.

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Report Fashion Pitching Journalism 68

PR News

NOVEMBER 1, 2017

You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed out months ago that it was a sad day for PR when revelations surfaced that a PR executive, Rob Goldstone,… Continued. The post Lessons for PR During Journalism’s Bad Week appeared first on PR News Blog.

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Journalism Blogging Crisis Management Crisis 73

Stuart Bruce

NOVEMBER 1, 2017

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if… Continue Reading → The post How PR measurement can improve public health appeared first on STUART BRUCE.

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Measurement Publicity Report Government 60

Stern + Associates

NOVEMBER 1, 2017

Editor's Note: In today's fast-paced news cycle, we know it's difficult to keep up with the latest and greatest HR trends and stories. To make sure you're updated, we're recapping our most popular articles every month in our " In Case You Missed It " series. Keep reading for October's top stories! The Role of HR in the Digital Transformation Digitally transforming a business requires full buy-in from the entire leadership team, including HR.

Crisis Management 48

Crisis Management Conference Leadership Crisis 48

Axia PR

NOVEMBER 1, 2017

Invest wisely; don’t underspend on PR. Most companies are looking to save money, especially on items they don’t believe are essential to success. You might think you should hire the affordable public relations solution rather than the right solution for your company. However, choosing a lower-cost solution instead of the solution that addresses your company’s needs may jeopardize your company in the future.

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Company Publicity Brand Branding 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

NOVEMBER 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more. The post State of PR 2017 with PRSA Phoenix appeared first on HMA Public Relations.

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Ethics Meeting Trends Technology 40

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now. Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40