Wed.Jul 28, 2021

Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.

Want to be a better communicator? Act like a reporter

PR Daily

All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.

Report 153

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Tips for generating social media impressions and increasing reach

Agility PR Solutions

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach.

What you can learn from the Activision crisis

PR Daily

Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale. A worker walkout is perhaps one of the most difficult crises to manage.

Crisis 150

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!

More Trending

Gen Z redefining 2021 e-commerce—and turning away from Amazon

Agility PR Solutions

New survey research from business applications, enterprise learning and outsourcing firm CGS reveals new insights into where U.S. consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As

Video: How humor makes you a better communicator

PR Daily

Peppercomm’s Steve Cody chats with PR Daily editor Ted Kitterman on how finding the lighter side is crucial amid the ongoing stress of a post-pandemic business landscape. Having a funny bone could be a key differentiator for communicators these days.

Video 141

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium.

Local 124

Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

PR Daily

Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

European GDPR in review: How it impacts B2B marketing and sales

Agility PR Solutions

This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018.

B2B 124

This Is How You Reach Readers on Smartphones


Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct.

Mobile 153

How To Track the Success of Your Press Release: Is It Working?

PR Fuel

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective.

4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

HMA Public Relations

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker. What is.Wednesday earned media Media Coverage

Local 83

How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.

SEO 79

PRSA Oregon Presentation: Resilience Amid Crises is Critical in Building A Positive Corp. Reputation

Reputation Us

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp.

Think before you speak: a checklist for reactive comms

PR in High Definition

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Seven Ways to make a Corporate Video more Engaging


Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson.

Keep your reputation campaigns rolling through the summer

PR in High Definition

In the summer of ’62 Nat King Cole sang about ‘Those Lazy, Hazy, Crazy Days of Summer”. Much has changed, and yet not so much has changed. Despite aircon nearly everywhere, we are still lured away from our desks to the brightness and warmth of the sun – quite right too.

Third time lucky: Supreme Court allows recovery of liquidated damages in Triple Point v PTT

Practical Law Construction

Those you of you with an interest in construction law will no doubt have heard of the case of Triple Point v PTT , which concerned whether liquidated damages (LDs) are payable in the event of termination.

What’s hotting up in tech right now

PR in High Definition

It’s happened, we finally made it! Restrictions have been lifted and we can all take those masks off, just in time for the summer to really kick in. This news is welcome for many, but there are still a lot of us who are worried about infection rates and of course, our wonderful NHS.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.