Wed.Jul 28, 2021

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Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. There is even a national pet day, […]. The post Effective Marketing of Pet Products appeared first on.

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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save $100 with coupon code PRSA21!

Mobile 199
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Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism? You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations that support underrepresented groups or causes. However, marketing activism […].

Brand 156
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How To Track the Success of Your Press Release: Is It Working?

PR Fuel

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success.

How To 105
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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European GDPR in review: How it impacts B2B marketing and sales

Agility PR Solutions

This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The European GDPR was developed in recognition of the need for more stringent regulations to protect the data security and privacy of citizens. This legislation imposes obligations and requirements on […].

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More Trending

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Gen Z redefining 2021 e-commerce—and turning away from Amazon

Agility PR Solutions

New survey research from business applications, enterprise learning and outsourcing firm CGS reveals new insights into where U.S. consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As pandemic-related fears dissipate with the continued rollout of the vaccine, new trends in consumer shopping habits […].

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4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The Drum Awards is a globally recognized awards program that celebrates best practices, the best companies and the best people across every aspect of modern marketing.

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Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses.

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Third time lucky: Supreme Court allows recovery of liquidated damages in Triple Point v PTT

Practical Law Construction

Those you of you with an interest in construction law will no doubt have heard of the case of Triple Point v PTT , which concerned whether liquidated damages (LDs) are payable in the event of termination. The first judgment was given by Jefford J in 2017 and the Court of Appeal gave judgment on the appeal in 2019. The final decision by the Supreme Court has been long awaited… and we now have the answer to one of the trickier questions of construction law.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Corporate collusions, crisis communications and regulations

Agility PR Solutions

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would allow for cleaner emissions. The executive branch of the European Union hit the group […].

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PRSA Oregon Presentation: Resilience Amid Crises is Critical in Building A Positive Corp. Reputation

Reputation Us

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. Reputation” Over the past 18 months, organizations of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to natural disaster and civil unrest.

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#WhatisWednesday – How to Get the Most Out of Your Media Coverage

HMA Public Relations

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker.

How To 98
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PRSA Oregon Presentation: Resilience Amid Crises is Critical in Building A Positive Corp. Reputation

Reputation Us

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. Reputation” Over the past 18 months, organizations of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to natural disaster and civil unrest.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Seven Ways to make a Corporate Video more Engaging

Prohibition

Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content.

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Keep your reputation campaigns rolling through the summer

PR in High Definition

In the summer of ’62 Nat King Cole sang about ‘Those Lazy, Hazy, Crazy Days of Summer”. Much has changed, and yet not so much has changed. Despite aircon nearly everywhere, we are still lured away from our desks to the brightness and warmth of the sun – quite right too. In Europe, we’re in the full-on summer stretch period now. We’re either waiting to go off on our well-earned break or covering for colleagues doing exactly that.

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Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Her career has spanned every magazine you can think of and includes working with celebrities like the Kardashians.

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What’s hotting up in tech right now

PR in High Definition

It’s happened, we finally made it! Restrictions have been lifted and we can all take those masks off, just in time for the summer to really kick in. This news is welcome for many, but there are still a lot of us who are worried about infection rates and of course, our wonderful NHS. This is clearly not the end of the road with Covid but it’s the beginning of us trying to move forward carefully.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Think before you speak: a checklist for reactive comms

PR in High Definition

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. Whether it’s simply acknowledging it through a like on Facebook or Twitter or getting involved in the conversation with others, the free speech nature of social media has given us the power to immerse ourselves in the news.