Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […].

Measurement 286

Measurement Data Tools Industry 286

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet undeniable, and harder than it sounds.

Media 212

Media Pitching Report Interviews 212

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 178

Newspapers Industry Print Journalism 178

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

MAY 18, 2017

With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer? The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine.

Advertising 164

Advertising Advertising Content Marketing Strategy 164

Stern + Associates

MAY 18, 2017

We spend more than eight hours per day consuming media. Yet, with dozens of new media platforms popping up (daily, it seems), getting and holding audience attention has never been. The post Three Surefire Ways Design Supports Your Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 84

Content Marketing Strategy Marketing Groups 84

Prohibition

MAY 18, 2017

Back in April, the annual Facebook F8 conference revealed a heap of new and exciting features heading our way. Although mainly aimed at developers, CEO Mark Zuckerberg’s announcements are set to have huge implications for users. From apps to virtual reality, let’s take a deeper look into what’s going to happen in the world of social media this year….

Facebook 54

Facebook Video Conference Social Media 54

Axia PR

MAY 18, 2017

Your PR efforts keep working, even after your campaign ends. Some clients want to see results from a public relations campaign immediately or within a few short weeks. Or, they opt to invest in a short-term PR project instead of a full campaign. It’s important to understand that the value of PR is mostly long term. PR provides consistent benefits that are cumulative, resulting in the steady growth of your business far into the future.

Publicity 48

Publicity 48

HMA Public Relations

MAY 18, 2017

PR pros make great parents and friends. Why? Find out in today's blog? [Click below for more]. The post Why PR Pros Make Great Friends appeared first on HMA Public Relations.

Blogging 40

Blogging Publicity Strategy 40

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Communications

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya.

How To 57

How To Instagram Social Media LinkedIn 57

David PR Group

MAY 18, 2017

Since the election, I have discussed President Donald Trump’s communications style and practices with dozens of people, from fellow public relations and communications pros to friends and family members. While I don’t want to get into specifics about his foreign and domestic policies, I am comfortable discussing how Trump’s communications practices have the potential to set back the PR profession years.

Reputation 59

Reputation Newspapers Policies Communications 59