We’re back with a campaign round up, and this time we’re looking at World Cup campaigns! While hopes may have been dashed for England (seriously, we don’t want to talk about it), there have been some interesting campaigns that have helped put a smile back on our face.
Peter Crouch tries his hand as an orchestra conductor
Partnering up with Peter Crouch, Paddy Power have put together a classical album – ‘Crouchy Conducts the Classics’ – in a campaign that gives new life to classic football chants.
Donning chants such as ‘VAR My Lord’ and ‘Super Jacky Grealish’, the album features eight tracks sung by a real choir and features a guest appearance from Paul Potts. If all of that isn’t enough to love it, Paddy Power have also partnered with Stonewall and have committed 100% of the album’s profits to help tackle LGBTQ+ oppression in Qatar. This is a really clever campaign that supports an important message – great work!
Messi and Ronaldo settle their differences with a game of chess
If you haven’t seen the latest internet-breaking image of Lionel Messi and Cristiano Ronaldo playing a game of chess, then where have you been?! The image was Tweeted by Louis Vuitton as part of their ‘Victory is a State of Mind’ campaign, and also posted on Instagram by Ronaldo, where it received a HUGE 41.6 million likes.
Users said it was the ‘picture of the century’ and ‘iconic’. It’s certainly a well-thought-out campaign, bringing together two sports stars with their rivalry in mind. A perfect example of a simple social campaign that lets the audience do the work!
BrewDog position themselves as anti-world cup sponsors
BrewDog are no strangers to a controversial campaign. Last month, they positioned themselves as official ‘anti-world cup sponsors’ in a move they said was to challenge the human rights conditions of the host nation. The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament.
This campaign backfired however, as it was revealed that despite pledging their stance as anti-sponsors, BrewDog were still showing World Cup games in their bars – and this picked up more attention than the campaign… A reminder to make sure all your comms are aligned!
We're donating all profits made from Lost Lager sold during the World Cup to causes fighting human rights abuses. pic.twitter.com/5OTA9Gn71G
— BrewDog (@BrewDog) November 7, 2022
It’s coming to your home
To mark the start of the World Cup, ITV released a short promotional film looking back at previous World Cup tournaments and their role in bringing them to people’s homes.
The film highlights various World Cups, from 1970 to 1982 to present day, all hosted in different countries yet documented through ITV’s coverage. The film was a great way to build excitement for the 2022 World Cup, but also brought viewers a sense of nostalgia for all the previous tournaments and results they’ve seen. We thought this was a really good example of tapping into the emotional side of sport to create a campaign that resonates with the audience!
It's Coming (to your) Home! 📺
The FIFA #WorldCup2022 begins Sunday 20th November, watch it with us on ITV! ⚽️🏆 #ITVFootball @EniAlu @IanWright0 @ITVfootball pic.twitter.com/COBFB6u1sB
— ITV (@ITV) October 22, 2022
Puma wants you to ‘Find your fearless’
Ahead of the World Cup, Puma released a three-minute film featuring a mix of FOTs (Football Obsessed Teens) and a host of star-studded players, from Neymar Jr to Antoine Griezmann. The ad is all about maintaining a fearless state of mind, with the teens talking about how their favourite players use this during play and how they can take this into their own lives.
The film is definitely one for the younger football fans out there, bringing together music, sports and culture. With its celebrity line up and fast paced shots, we thought this was a really unique and memorable way to create a buzz around the tournament!
For more interesting articles from us check out these posts:
- Top five food and drink PR campaigns of 2022
- Step by step guide to create a corporate video for your marketing needs
- The different types of digital PR campaigns and how they can build online authority
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
