Fri.Dec 02, 2022

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Holiday marketing strategies for wineries

Ronn Torossian

With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year. Attracting the attention of consumers during this season is challenging as there are […]. The post Holiday marketing strategies for wineries appeared first on.

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Visual Content Trends for 2023

The Proactive Report

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand times more than with words alone.

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Essential PR Metrics for Businesses


It’s not always easy for companies to understand or even demonstrate the value that they get from public relations efforts, especially when it comes to expressing the value and benefits to executives without any concrete numbers to support a case. There are plenty of different things that companies have to keep track of when it comes to their public relations efforts, and it’s not always easy to pinpoint the right metrics to measure the success of those efforts.

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What Hurricanes Can Teach Us About PR Measures

Institute for Public Relations

As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures. Hurricanes are measured using the Saffir-Simpson Wind Scale and broken up into categories – a category … Continue reading What Hurricanes Can Teach Us About PR Measures → The post What Hurricanes Can Teach Us About PR Measures appeared first on

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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From classic football chants, to old tournaments – here’s five World Cup campaigns that caught our eyes


We’re back with a campaign round up, and this time we’re looking at World Cup campaigns! While hopes may have been dashed for England (seriously, we don’t want to talk about it), there have been some interesting campaigns that have helped put a smile back on our face. Peter Crouch tries his hand as an orchestra conductor. Partnering up with Peter Crouch, Paddy Power have put together a classical album – ‘Crouchy Conducts the Classics’ – in a campaign that gives new life to classic football chant

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Photo Set: Swedish Frost

Doctor Spin

Swedish frost is an emotion. Although the first frost dissipates during the day, leaving everything with a cold crispiness to the touch, you can still breathe its taste. They seem a bit tired. The landscape is quiet, almost muffled. The colour grey seems to absorb all sharp noises somehow. My son Jack embraces the weather. We wear warm clothes, but the cold air gets into our minds.

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Landis’s Recipe(s) for Holiday Cheer

Landis PR

By Polly Winograd Ikonen/Courtesy of Landis clients. The holidays are always a time to celebrate and indulge in seasonal treats. This year, Landis Communications is pleased to share some special recipes from a few of our clients. Save the Redwoods League’s Redwood Cookies. Photo courtesy of Save the Redwoods League. Did you know that redwood trees can be tasty?

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Building a Creator Economy with Influencer Marketing to Nurture Niche Communities – Growing Social Now


How can you get to the next level in the creator economy – as an influencer or a brand? Finn Hodgins, founder of Grouped gives insights on what it takes to create engaging content that pays off on Growing Social Now with Barbara Rozgonyi Do influencers really make money on their content? Yes, says Finn […]. The post Building a Creator Economy with Influencer Marketing to Nurture Niche Communities – Growing Social Now appeared first on wiredPRworks.

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Contractual construction: the Tension

Practical Law Construction

When the courts are faced with questions of contractual construction there remains a tension in the approach they should take. As Sir Kim Lewison said in The Interpretation of Contracts , there is a tension between: “… a decision of the Supreme Court which had emphasised the primacy of the contractual language over background facts on the one hand, and the repeated statements that contractual interpretation is an iterative exercise which requires consideration of the commercial cons

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Always-on PR for Video Creators: How to go from being a hidden gem to being seen everywhere, all at once


What makes someone a “thought leader” today? How can you transform from a ho-hum “Hidden Gem” into a trailblazing thought leader who gets seen everywhere -all at once? Digital marketing expert speaker Barbara Rozgonyi presents new ways to elevate expertise, advance influence, and map a trail to success for you and your customers via the […]. The post Always-on PR for Video Creators: How to go from being a hidden gem to being seen everywhere, all at once appeared first on wiredPRworks.

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