Fri.Dec 02, 2022

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Holiday marketing strategies for wineries

Ronn Torossian

With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year.

Strategy 195
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Visual Content Trends for 2023

The Proactive Report

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough.

Report 141
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5 workplace trends to watch in 2023

PR Daily

The future of work is dynamic. One would need an entire book to describe the many forces affecting trends in the workplace now and in the years to come. Unfortunately, by the time that book made it to print, its contents would be out of date.

Trends 137
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From classic football chants, to old tournaments – here’s five World Cup campaigns that caught our eyes

Prohibition

We’re back with a campaign round up, and this time we’re looking at World Cup campaigns! While hopes may have been dashed for England (seriously, we don’t want to talk about it), there have been some interesting campaigns that have helped put a smile back on our face.

Film 62
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Nintendo acknowledges Pokémon problems, Zuckerberg’s Metaverse timeline and more

PR Daily

Plus: Pepsi wants you to drink soda with milk. In what the Washington Post calls a “rare” move , Nintendo has acknowledged the performance issues with its new blockbuster Pokémon Scarlet and Violet titles (Pokemon games are released in pairs to encourage trading of monsters between versions).

More Trending

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How DICK’S jumped in to help female athletes with viral tweet

PR Daily

DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral. When it comes to equality, today’s athletes still face disparity.

Viral 125
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Landis’s Recipe(s) for Holiday Cheer

Landis PR

By Polly Winograd Ikonen/Courtesy of Landis clients. The holidays are always a time to celebrate and indulge in seasonal treats. This year, Landis Communications is pleased to share some special recipes from a few of our clients. Save the Redwoods League’s Redwood Cookies.

Local 52
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The Friday Reporter: High-quality original reporting for Black America with Simone Sebastian

PR Daily

Learn more about nonprofit Capital B. Simone Sebastian is the editorial director for Capital B — the newest Black News Nonprofit in the media world.

Report 84
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Building a Creator Economy with Influencer Marketing to Nurture Niche Communities – Growing Social Now

wiredPRworks

How can you get to the next level in the creator economy – as an influencer or a brand? Finn Hodgins, founder of Grouped gives insights on what it takes to create engaging content that pays off on Growing Social Now with Barbara Rozgonyi Do influencers really make money on their content?

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Contractual construction: the Tension

Practical Law Construction

When the courts are faced with questions of contractual construction there remains a tension in the approach they should take.

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Always-on PR for Video Creators: How to go from being a hidden gem to being seen everywhere, all at once

wiredPRworks

What makes someone a “thought leader” today? How can you transform from a ho-hum “Hidden Gem” into a trailblazing thought leader who gets seen everywhere -all at once?

Video 52
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What Hurricanes Can Teach Us About PR Measures

Institute for Public Relations

As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures.

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Gallery | 2022 IPR Distinguished Lecture & Awards Dinner

Institute for Public Relations

The post Gallery | 2022 IPR Distinguished Lecture & Awards Dinner appeared first on Institute for Public Relations.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.