Thu.Sep 09, 2021

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Freelancing 101: A Guide to Getting Started

Cision

If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer.

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How to Optimize Your Corporate Video for YouTube

ReimaginePR

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. The information available in these videos helps people make purchase decisions, find new interests, learn new things, and keep themselves entertained. As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement.

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UK Media Moves including the New Statesman, Sky News, the FT and more

Cision

Philippa Nuttall appointed Editor in Chief, Environment and Sustainability at the New Statesman; Deborah Haynes is now Security and Defence Editor at Sky News; Christine Murray has started as Mexico & Central America Correspondent for the FT.

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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Using Social Media to Get PR

PR for Anyone

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Check out the post and the watch the video below. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out.

More Trending

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Meet Board of Directors Nominee Jessica M. Graham, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C. Current job title: President, Fionix Consulting. Board nominee position: Southeast District. Alma mater: University of North Carolina at Chapel Hill, Hussman School of Journalism & Media.

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Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising

Agility PR Solutions

By the end of 2021, native ad spend in the US alone is expected to increase by 21 percent, contributing to a rising spend globally that is predicted to reach $400 billion by 2025. With consumers looking at native ads 53 percent more frequently than display ads, it’s unsurprising that this newer form of advertising […]. The post Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising appeared first on Agility PR Solutions.

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Why Use PR Outreach Software (w/ Best Tools To Choose From)

Prowly

When it comes to sharing your clients’ news, every PR professional knows the importance of the pitching process. However, ensuring you are contacting journalists in the most effective way can be challenging. Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. If you’re on the lookout for […].

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ICYMI: Bulldog’s Top 10 most popular posts in August

Agility PR Solutions

For the most part, we were singin’ the summertime blues in August, but we still had quite a few well-performing posts, spearheaded by media relations and content articles in support of our successful Earned Media Mastery Virtual Summit at the end of the month. These pieces ranged from best content types for social media to […]. The post ICYMI: Bulldog’s Top 10 most popular posts in August appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Headline Writing: Our Best Tips and Tricks for Effective PR Headlines

PR Fuel

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself. The sad reality is that headlines are often treated as an afterthought, even though 8 out of 10 people will read your headline. Yet only 2 out of 10 will click through to read the rest if the headline catches their attention.

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Consumers are ready for omnichannel holiday shopping: Brands, are you ready?

Agility PR Solutions

As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial. While brands may be concerned about […]. The post Consumers are ready for omnichannel holiday shopping: Brands, are you ready?

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6 questions with Matty Merritt from Morning Brew

Muck Rack

6 questions with Matty Merritt from Morning Brew

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Agility’s tracking of Canadian media coverage of the 2021 Federal Election reveals dramatic takeaways

Agility PR Solutions

After what just weeks ago seemed like a confident reelection strategy by Canadian Prime Minister Justin Trudeau over his chief opponent, Conservative Leader Erin O’Toole, a sudden drop in Trudeau’s polling numbers after he called for a quick election later this month has turned the race into a crucially close and compelling one. Even though […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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PR Tools That Don’t Rhyme with Focus or Vision

Journalistics

I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it.

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Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example

Agility PR Solutions

One thing is certain. There are many PR lessons that President Joe Biden’s evacuation strategy from Afghanistan have provided. Another thing that is certain is that there have been many PR crises thus far in 2021. Arguably the most important one occurred not in an agency setting, but for the world to see day after […]. The post Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example appeared first on Agility PR Solutions.

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Think Like a Reporter for More PR Wins

Journalistics

For three years I worked at The Oregonian —a top 25 newspaper. While there, I saw a major news break: September 11, U.S. troops invading Iraq, the Bush/Gore election snafus, to name a few. It was an exciting first “real” job to have out of college – and I learned a lot. My editor called it “baptism by fire.”. Not to generalize, but one of the many things I learned during that experience is that reporters often have similar personalities and ways of processing information.

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5 comms tips to help boost your company’s sales

Agility PR Solutions

Running a business can be a complex task. Especially if you are working to expand your business, or increase your sales. For many business owners, this can feel stressful. While this is understandable, the reality is that increasing your sales doesn’t have to be difficult. If you are looking for ways to expand your business, […]. The post 5 comms tips to help boost your company’s sales appeared first on Agility PR Solutions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission