Thu.Sep 09, 2021

Freelancing 101: A Guide to Getting Started

Cision

If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer. Media Blog

How to Optimize Your Corporate Video for YouTube

ReimaginePR

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube.

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How communicators have become MVPs in the eyes of the C-suite

PR Daily

Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.

Looking for real influence? Forget celebrity influencers, focus on real people

Agility PR Solutions

New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

UK Media Moves including the New Statesman, Sky News, the FT and more

Cision

Philippa Nuttall appointed Editor in Chief, Environment and Sustainability at the New Statesman; Deborah Haynes is now Security and Defence Editor at Sky News; Christine Murray has started as Mexico & Central America Correspondent for the FT. Media Blog

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More Trending

Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses.

What’s driving turnover—and how comms pros can help stop the talent drain

PR Daily

Stephanie Sweet, vice president of PR and marketing communications for Robert Half, shares data on why workers are leaving their posts and what employers can do to keep them.

Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising

Agility PR Solutions

By the end of 2021, native ad spend in the US alone is expected to increase by 21 percent, contributing to a rising spend globally that is predicted to reach $400 billion by 2025.

Macy’s Thanksgiving Parade announces mask and vaccine rules, content types that perform best on social media, and United Airlines explains process for vaccine exemption requests

PR Daily

Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging. Hello there again, communicators: We’re tracking reports of jobless claims hitting their lowest numbers in 18 months.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

ICYMI: Bulldog’s Top 10 most popular posts in August

Agility PR Solutions

For the most part, we were singin’ the summertime blues in August, but we still had quite a few well-performing posts, spearheaded by media relations and content articles in support of our successful Earned Media Mastery Virtual Summit at the end of the month.

6 questions with Matty Merritt from Morning Brew

Muck Rack

6 questions with Matty Merritt from Morning Brew

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Agility’s tracking of Canadian media coverage of the 2021 Federal Election reveals dramatic takeaways

Agility PR Solutions

After what just weeks ago seemed like a confident reelection strategy by Canadian Prime Minister Justin Trudeau over his chief opponent, Conservative Leader Erin O’Toole, a sudden drop in Trudeau’s polling numbers after he called for a quick election later this month has turned the race into a crucially close and compelling one.

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Headline Writing: Our Best Tips and Tricks for Effective PR Headlines

PR Fuel

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Meet Board of Directors Nominee Jessica M. Graham, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C. Current job title: President, Fionix Consulting. Board nominee position: Southeast District.

Why Use PR Outreach Software (w/ Best Tools To Choose From)

Prowly

When it comes to sharing your clients’ news, every PR professional knows the importance of the pitching process. However, ensuring you are contacting journalists in the most effective way can be challenging.

PR Tools That Don’t Rhyme with Focus or Vision

Journalistics

I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients.

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Think Like a Reporter for More PR Wins

Journalistics

For three years I worked at The Oregonian —a top 25 newspaper. While there, I saw a major news break: September 11, U.S. troops invading Iraq, the Bush/Gore election snafus, to name a few. It was an exciting first “real” job to have out of college – and I learned a lot.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.