Tue.Oct 20, 2020

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

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How storytelling builds trusted relationships

PR Daily

Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”. How do you create a strong, consistent culture when your business is spread out to almost 30 countries?

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Take your Virtual Events to the Next Level

Cision

If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast. Best Practices

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How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Paul Ronge: "Digitaliseringen kommer medföra en mycket större kreativ rörlighet över geografi och kulturella gränser"

Cision

Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011. Sverige Blogg

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More Trending

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

Report: Negative social media content on the rise

PR Daily

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers.

COVID silver lining? Company culture may have actually improved during pandemic

Agility PR Solutions

Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more. Hello, communicators: . Danbury, Connecticut’s recent sense of humor brought fundraising and media coverage.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The COVID-19 pandemic has spurred a wave of innovation in the PR industry.

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UK Media Moves including The Mail on Sunday, Bauer Media, HuffPost UK and more

Cision

Alex Lawson joins Mail on Sunday as Senior City Correspondent; Kaushala Ratnayake appointed Head of Strategy for Bauer Media’s UK Publishing Business; HuffPost UK starts podcast on chronic illness. Media Blog

The first steps toward building your content marketing strategy: Discover & Assess

Agility PR Solutions

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.”

How to earn media coverage in ‘boring’ B2B niches

Muck Rack

How to earn media coverage in ‘boring’ B2B niches

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Learning from the COVID-19 pandemic with Kristen Majdanics | On Top of PR podcast

Axia PR

Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs. On Top of PR

Paul Ronge: "Digitaliseringen kommer medföra en mycket större kreativ rörlighet över geografi och kulturella gränser"

TrendKite

Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011

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Purpose Driven Branding

5W PR

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others.

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UK Media Moves including The Mail on Sunday, Bauer Media, HuffPost UK and more

TrendKite

Alex Lawson joins Mail on Sunday as Senior City Correspondent; Kaushala Ratnayake appointed Head of Strategy for Bauer Media’s UK Publishing Business; HuffPost UK starts podcast on chronic illness

Why Ted Lasso is the boss you’ve always wanted to work for

Communications Conversations

Much like many of you, I was recently looking for a new show to stream. I had just finished The Mandalorian (which I liked, but didn’t love). And, given the political climate and the fact that we’re facing a pretty rough winter, I wanted something a bit lighter. Enter Ted Lasso.

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Fake, Fallacy and the Need for News Fluency

Solo PR Pro

This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. It has been lightly updated. There’s a problem with the news. No, it’s not fake.

Meet PRSA Board of Directors Nominee James Shackelford, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : James Shackelford, APR. Location : New York and Dallas. Current title : President & CEO, SomaComm. Board nominee position : Tri-State District. Alma mater : University of Toledo.

What is Top Secret?

HMA Public Relations

As a public relations agency, HMA is often involved with confidential issues. Non-disclosure agreements are just the tip of the iceberg when dealing with confidential information. Click to read more about the security clearances needed for some of the most top secret jobs. The post What is Top Secret? appeared first on HMA Public Relations. Featured NDA non-disclosure agreement top secret

Going the Mile for a HA Jam

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). How far would you go to see your favorite band live?