Tue.Oct 20, 2020

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Take your Virtual Events to the Next Level

Cision

If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast.

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Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.” COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].

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Trending Sources

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Paul Ronge: "Digitaliseringen kommer medföra en mycket större kreativ rörlighet över geografi och kulturella gränser"

Cision

Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011.

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The maturing of social media, and other PR power trends

Agility PR Solutions

If social media belonged to a generation, it would be Generation X, those born between 1955 and 1980. Launched in the 1970s by the University of Illinois through an extension of what was called the PLATO system, social media has since exploded and matured to become a favorite platform today of Gen Zers and millennials. Last year’s […]. The post The maturing of social media, and other PR power trends appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including The Mail on Sunday, Bauer Media, HuffPost UK and more

Cision

Alex Lawson joins Mail on Sunday as Senior City Correspondent; Kaushala Ratnayake appointed Head of Strategy for Bauer Media’s UK Publishing Business; HuffPost UK starts podcast on chronic illness.

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More Trending

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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day Google alerted me to the fact someone had mentioned this blog in response to this Reddit post (r/PublicRelations/): “I had an interview for a communications officer role and during this interview, I realized that I need to brush up on my PR/communication theories/skills.

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Why Ted Lasso is the boss you’ve always wanted to work for

Communications Conversations

Much like many of you, I was recently looking for a new show to stream. I had just finished The Mandalorian (which I liked, but didn’t love). And, given the political climate and the fact that we’re facing a pretty rough winter, I wanted something a bit lighter. Enter Ted Lasso. I had heard many friends talking about this show, including a number of people saying it is one of the best written shows on TV.

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Purpose Driven Branding

5W PR

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. What began in August last year when nearly 200 CEO members of the Business Roundtable upended Milton Friedman’s doctrine of 1970, declaring that businesses exist solely to make profits for its shareholders has mushroomed.

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The first steps toward building your content marketing strategy: Discover & Assess

Agility PR Solutions

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to consume, rather than place brand messages in front of the general […]. The post The first steps toward building your content marketing strategy: Discover & Assess appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Meet PRSA Board of Directors Nominee James Shackelford, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : James Shackelford, APR. Location : New York and Dallas. Current title : President & CEO, SomaComm. Board nominee position : Tri-State District. Alma mater : University of Toledo. Number of years as a PRSA member : 10. You’ve long been a DE&I proponent, chairing PRSA’s D&I Committee in 2018.

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Learning from the COVID-19 pandemic with Kristen Majdanics | On Top of PR podcast

Axia PR

Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.

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Fake, Fallacy and the Need for News Fluency

Solo PR Pro

This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. It has been lightly updated. There’s a problem with the news. No, it’s not fake. But with photoshopped images and tweaked videos, it’s getting easier and easier to make the untrue look real.

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How to earn media coverage in ‘boring’ B2B niches

Muck Rack

How to earn media coverage in ‘boring’ B2B niches

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What is Top Secret?

HMA Public Relations

As a public relations agency, HMA is often involved with confidential issues. Non-disclosure agreements are just the tip of the iceberg when dealing with confidential information. Click to read more about the security clearances needed for some of the most top secret jobs. The post What is Top Secret? appeared first on HMA Public Relations.

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Going the Mile for a HA Jam

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). How far would you go to see your favorite band live? One really great friend I know got stuck in traffic for an hour and rode (read: borrowed) a bike from Google’s Mountain View campus to Shoreline Amphitheatre, just to take her best friend to see her favorite, Dave Matthews Band, for her birthday.

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