Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Agility PR Solutions

JANUARY 17, 2022

Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust levels sank even lower when people started sharing misinformation about the pandemic […].

Consumer 147

Consumer Social Media Brand Branding 147

Culpwrit

JANUARY 17, 2022

By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro.

Publicity 87

Publicity Consumer Brand Branding 87

Agility PR Solutions

JANUARY 17, 2022

Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance journalist, then it’s likely worth thinking about the potential […]. The post Benefits and setbacks of working with freelance journalists appeared first on Agility PR Solutions.

Company 146

Company Brand Branding Media Relations 146

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JANUARY 17, 2022

Today's #MediaMonday features Krista Allen, the assistant managing editor of the Navajo Times. Learn more about this award-winning journalist and her career.

Media 72

Media 72

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy. Amid all this, PR’s role has been elevated. It’s not a marketing overlay, but a foundational business function and driver.

Strategy 178

Strategy Community Technology Consumer 178

Agility PR Solutions

JANUARY 17, 2022

The post Marketers and agencies are miles apart: A potential shift in the sphere of influence? appeared first on Agility PR Solutions.

Agency 148

Agency Marketing Publicity 148

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs. One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR).

Radio 101

Radio Local Writing Newspapers 101