Fri.Aug 17, 2018

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What Keeps PR People Up At Night

ImPRessions - Crenshaw Communications

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example.

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Three Ways to Maintain Post-Earnings Momentum

Shift Communications

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong.

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PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches

Garrett Public Relations

Welcome to our weekly PR Crisis of the Week roundup. When I started this effort about a month ago, I was concerned that there might not be enough crises in the news to write about each week. My fears were unfounded, as once again this week, we have a plethora of candidates to choose from. […]. The post PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Don't lose your head in the dog days of August

Steve Barrett on PR

PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What is shared media?

Axia PR

Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.