Fri.Feb 09, 2018

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People As a Capital Asset

Ronn Torossian

As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well. Lately, that perspective has changed. Leaders find that investing in their people can do a lot of good for the organization.

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AI is changing the world, but will it end in utopia or dystopia?

Steve Barrett on PR

Machine learning is ushering in a future that will revolutionize all our lives and open up many new channels of creativity - but it also facilitates those who prefer to prioritize evil over good.

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Innogy energizes its global comms strategy

Presspage

The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland. Just recently, the company announced its succesful market entry in the USA and Ireland. But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways.

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State of Social Q4 2017: Twitter Becomes Profitable

Shift Communications

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth. The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 ways to build trust with your media representatives

Axia PR

How to cultivate long-term relationships with journalists. Navigating relationships with media representatives is challenging sometimes. Journalists play an important role in spreading the word about your company, which, in turn, helps to build your authority in the industry and get you more clients. Journalists are a key public for your company, and your success depends – in part – on them.

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How to make a first impression: You only get one* chance

The Hoffman Agency

by Mark Pinsent, Managing Director, Europe at The Hoffman Agency. *Or two, in this case. This new place, Little Farm, opened around the corner from the office yesterday. They did a decent job of inviting employees of local businesses in for a opening breakfast party. Dutifully, at 8.30am, we popped round. About 30 other people did too. It was a bit chaotic.

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