Mon.Nov 25, 2024

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The beauty of PR: How small brands in the beauty industry can shine in a crowded market

Agility PR Solutions

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and direct-to-consumer sales has opened up new avenues for small beauty brands to gain visibility and connect with their target audience. […] The post The beauty of PR: How small brands in the beauty industry can shine in a crowded market appeared

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Start Now and Follow These 10 Tips for Internship Success

PRSay

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. If you’ve spent your college years building a well-rounded experience and crafting a standout portfolio, then now’s the time to elevate your networking and job search strategies. Here are some essential tips to help you make the most of your search: Start early.

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How Generative AI is changing content marketing and public relations

Agility PR Solutions

Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting possibilities that streamline tasks, improve engagement, and strengthen brand identity.

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How To Write Press Release Headlines That Get Results

Notified

Headlines are the most critical part of any press release. They need to grab attention, provide clarity and appeal to your target audience.

Writing 105
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Identifying influencer fraud: How to detect and prevent fake followers in PR campaigns

Agility PR Solutions

Public relations is all about engaging with the public, media, and other key stakeholders. It aims to boost your brand reputation, promote customer engagement, and achieve overall business success. But in today’s digital landscape, nothing beats working with social media influencers. These influencers have the power to put your brand in the spotlight.

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8 steps to automating your content marketing workflow

Agility PR Solutions

Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust. Both PR and content marketing share the end goal of raising […] The post 8 steps to automating your content marketing workflow appeared first on Agility PR Solutions.

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Strategic PR Tactics for B2B Tech Companies: Building Credibility and Trust

5W PR

In the competitive landscape of B2B tech, effective public relations can be a game-changer. Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.

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#MediaMonday – Lauren Wong

HMA Public Relations

Meet Lauren Wong, the digital editor for CITYSunTimes, in this week’s #MediaMonday! Lauren shares her journey into journalism, her love for uncovering unique local stories, the pitches she is looking for and much more in this post.

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Steve Barrett: US election brings challenges to health sector

Steve Barrett on PR

The special Health Issue of PRWeek focused on the individuals steering America into the unknown.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Meet the Podcaster: Jamie Butters, Host of the Automotive News Daily Drive

Bianchi Biz Blog

Jamie Butters is the executive editor of Automotive News and host of the Automotive News Daily Drive podcast. Can you tell us a little about your podcast? Daily Drive is aimed at automotive industry insiders at automakers, retailers, suppliers, tech entrepreneurs and related professions. However, the podcast is produced to be accessible to anyone who is interested in the business of making and selling things that move.

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Landis Gives Back: Supporting Communities Through Team Philanthropy

Landis PR

Photo courtesy of Pixabay At Landis, giving back is a core part of who we are. Each year, our team has the privilege of selecting non-profits close to our hearts, and we make a donation to each of these organizations. From supporting arts and culture to addressing social justice issues, environmental advocacy and youth empowerment, our collective contributions reflect the diversity of our passions and the causes that inspire us.