Tue.Jan 21, 2025

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Israel’s Tourism Public Relations Campaign: A Focus on Food, LGBTQ+ Culture, and Modernity

Ronn Torossian

Israel tourism campaign highlights diverse food scene, LGBTQ+ friendly culture and modern attractions to attract global visitors beyond historical and religious sites The post Israels Tourism Public Relations Campaign: A Focus on Food, LGBTQ+ Culture, and Modernity appeared first on.

Tourism 150
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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.

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How To Turn Your Press Release Into a Traffic-Generating Asset

Notified

Press r elease readers can be highly motivated to act, especially if you make it easy to find the information they 're looking for.

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The Rise of Influencer PR

5W PR

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. At 5WPR, we’ve seen firsthand how micro-influencers (10,000-100,000 followers) and nano-influencers (1,000-10,000 followers) generate exceptional results for our clients through authentic connections with their audiences.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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5 best practices for implementing digital solutions in your PR workflow

Agility PR Solutions

With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but surely changing the way PR campaigns are implemented. AI (Artificial Intelligence) and ML (Machine Learning) are the […] The post 5 best practices for implementing digital solutions in your PR workflow first appeared on Agilit

More Trending

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From hype to trust: The evolution of crypto marketing in a maturing industry

Agility PR Solutions

The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021’s bull market peak. Gone are the days of meme-driven hype cycles and FOMO-based promotions. Today’s successful crypto marketing strategies prioritize education, compliance, and authentic community building. Major players like Coinbase and Binance have reshaped their approach, moving away from mass-market advertising toward […] The post From hype to trust: The evolution of cryp

Industry 100
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Coffee with a Journalist: Nicole Ortiz, The Morning Brew

OnePitch

Nicole Ortiz is a Healthcare Editor at The Morning Brew. Nicole shares insights on her editorial preferences, well-researched pitches that correctly target her current role at Morning Brew, and tips for crafting standout pitches.

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The art of website copywriting: 6 tips for crafting compelling content

Agility PR Solutions

How do you create content that truly resonates with your audience? Its true that what you say matters big time. But theres another aspect you should consider and thats how you say it. Lets not forget about shrinking attention spans and all the digital distractions, all of which make the creation of compelling content […] The post The art of website copywriting: 6 tips for crafting compelling content first appeared on Agility PR Solutions.

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How to write a press release: Layout, tips + free template

Presspage

The humble press release has come a long way. Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Yet, their core purpose remains the same: to tell a newsworthy story that captures attention, builds credibility, and inspires action. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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New Data Suggests AI Prefers High DA Publishers

Buzzstream

Getting featured on AI results like ChatGPT is still a mystery. I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Until now. A new study by researchers at Ziff Davis shows that LLMs may prioritize data from authoritative, high-DA (Domain Authority) publishers.

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5 Tips To Bringing Your Business to the Next Level

Inbound PR

Starting out in business can be incredibly exciting. Youre full of ideas, youre hungry to get things going and its fun to do your own thing. Whether you first get started alongside your full-time job or you get funding and start off alone from the beginning, at some point youll be ready for more. Once things are underway and youre up and running, youll often want to focus on your next level of growth.

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All About Ads – Meta’s Community Notes, Instagram’s new tool and LinkedIn’s refined Ad Strategy

Prohibition

As we kick off 2025, social media platforms are already making major updates that impact us advertisers. From Metas decision to keep community notes off paid ads to Instagrams new tool for testing content with fresh audiences, theres plenty to unpack. Meanwhile, LinkedIn is refining its ad targeting strategy with a new campaign and enhanced engagement insights in Campaign Manager.

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Strictly Come Dancing pro Gorka Marquez reveals he has ‘adapted’ his training methods for sensitive celebs following show’s bullying scandal

Mark My Words

Daily Mail In July Mark Borkowski, a spokesperson for Graziano, told BBC News: ‘There is never a time when kicking, or any sense of that is right. And he knows that. He knows he’s made a mistake. He apologised at the time.’ Referring to the media reports, Mark added: ‘But he doesn’t recognise some of the issues surrounding it.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Building an Empire in Your 20s, Reinventing in Your 50s with Urban Decay and Caliray’s Wende Zomnir

PR for Anyone

Wende Zomnir is a trailblazing entrepreneur and the co-founder of Urban Decay, one of the most iconic and revolutionary beauty brands in history. Known for redefining the beauty industry with bold colors and edgy product names, Wende is now the founder of Cali Ray, a sustainable makeup brand focused on creating eco-conscious beauty products for the modern consumer.

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Trending in 2025: AI technology meets human insight in modern media analysis

Medianet Australia

AI continues to dominate the conversation in 2025, with advancements reshaping industries and driving innovation. With tools like ChatGPT, Gemini, Co-Pilot etc leading the charge since their inception, the capabilities of AI have grown exponentially. Yet, this evolution has only reinforced the indispensable value of human expertise. Now more than ever, human-centric roles are pivotal for directing AI effectively and addressing its inherent limitations.