ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Look at Theranos – the health tech unicorn that crashed and burned just two years ago.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. When the Houston Astros were caught using illegal sign-stealing methods during its World Series-winning 2017 season, their response was inadequate at best.

Conference 202

Conference Training Small Business Leadership 202

Communications Conversations

FEBRUARY 21, 2020

“What’s a typical day look like for you?” It’s a question I heard a lot last semester at the University of St. Thomas. The students asked that question of the guest speakers. They asked it when we went on our tours at Best Buy and Padilla. And, they asked it of me! I also love these “day in the life”-type posts when I see them on other sites.

Social Media 157

Social Media Media LinkedIn Tourism 157

PR for Anyone

FEBRUARY 21, 2020

Hi everybody! Welcome to this week’s Get Famous Friday PR Tip. This week, I want to talk about when the best time to host an event is to get the media to come to your event. This is really local – local television and print media. But you want to host a morning event. That […].

Television 130

Television Print Local How To 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

FEBRUARY 21, 2020

Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.

Brand 118

Brand Branding How To Social Media 118

Prohibition

FEBRUARY 21, 2020

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach. Most companies have been able to identify that the three dominating features are Search Engine Optimization (SEO), Content Marketing and Public Relations (PR). They found that all these things working systematically alongside each other will provide maximal impact.

SEO 62

SEO Marketing Content Marketing Engineering 62

HMA Public Relations

FEBRUARY 21, 2020

Have you seen these recent marketing campaigns? Autumn noticed the nostalgia marketing trend pulls on the emotions of millennials in a different way. Follow the link to read more! The post Why Nostalgia Marketing Works appeared first on HMA Public Relations.

Marketing 54

Marketing Trends Publicity 54

5W PR

FEBRUARY 21, 2020

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). With such telling insights, it makes sense that now more than ever we have seen brands taking part in social conversations, releasing products that show support for a cause, and CEOs tak

Chemicals 157

Chemicals Brand Branding Consumer 157

The Stalwart Blog

FEBRUARY 21, 2020

In a Crisis PR situation, executives and business owners must not only prepare for what to say, but also what NOT to say. The latest Democratic Presidential Debate in Las Vegas served as a prime example of that. Former New York Mayor Michael Bloomberg got hit pretty hard by his opponents about past alleged sexual assault and sexual harassment cases for which he settled.

Crisis 97

Crisis Examples Publicity Blogging 97

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Communications

The Stalwart Blog

FEBRUARY 21, 2020

In a Crisis PR situation, executives and business owners must not only prepare for what to say, but also what NOT to say. The latest Democratic Presidential Debate in Las Vegas served as a prime example of that. Former New York Mayor Michael Bloomberg got hit pretty hard by his opponents about past alleged sexual assault and sexual harassment cases for which he settled.

Crisis 78

Crisis Examples Publicity Blogging 78