Ronn Torossian
MARCH 27, 2018
Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce. To learn about a new product, a client would have to see it on television, or advertised on a magazine.
ImPRessions - Crenshaw Communications
MARCH 27, 2018
It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage.
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Presspage
MARCH 27, 2018
Jackson Electric Membership Corp. had, one month before, gotten its newsroom up and running when tropical storm Irma battered northeast Georgia, where the company is based. The storm knocked out power for half of the electrical cooperative’s 225,000 members, who were eager to know when the lights would go back on. The switch last August to a dedicated hosting platform for Jackson EMC’s online newsroom proved fortuitous.
Sword and the Script
MARCH 27, 2018
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Beyond PR
MARCH 27, 2018
Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns. Google searches for influencer marketing have skyrocketed over the past year.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Inbound PR
MARCH 27, 2018
Last week, we covered the key principles for strategic internal communication. I promised that I will be discussing how to create an internal communication strategy this week so here so let's do this! An internal communication strategy sets out support and enables the delivery of the organisation's overall strategy. It converts the organisation's strategic intent into communications that support it and maximises the impact of an organisation's communications efforts.
Axia PR
MARCH 27, 2018
Is a crisis an operations problem or a public relations problem? Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. While the debate continues as to whether Facebook knew that the firm was actively harvesting user data to personalize content based on profile analytics, there’s no question that many Facebook users feel Facebook violated their privacy and are e
HMA Public Relations
MARCH 27, 2018
On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates? The post Where is Social Media Headed? appeared first on HMA Public Relations.
The Proactive Report
MARCH 27, 2018
Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Solo PR Pro
MARCH 27, 2018
Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals.
ImPRessions - Crenshaw Communications
MARCH 27, 2018
Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. In only six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than many well-funded groups before them.
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