Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.

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Social Media Study B2B Media 164

The Proactive Report

SEPTEMBER 3, 2024

Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?

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SEO Engineering Google YouTube 246

Axia PR

SEPTEMBER 3, 2024

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!

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Media Relations Media 131

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked…OK. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall.

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Pitching How To Digital PR Data 126

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

SEPTEMBER 3, 2024

When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly, suddenly we were going to need […] The post Can man and AI work together in harmony?

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Tools Company How To Trends 100

Agility PR Solutions

SEPTEMBER 3, 2024

Gamification, a concept that blends game mechanics with non-game contexts, has revolutionized the way organizations engage their audiences. At its core, gamification involves applying elements typical of games—such as points, badges, leaderboards, and challenges—to activities outside of traditional gaming. This strategy aims to enhance user engagement by tapping into the intrinsic motivations that games evoke, […] The post How gamification engages your audience—benefits, challenges, case s

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Case Study Study Trends Strategy 86

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency. Budget and goals Before exploring media channels, a clear understanding of financial resources and campaign objectives is essential.

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Brand Branding Media Print 78

Agility PR Solutions

SEPTEMBER 3, 2024

In today’s world with a higher education landscape that is increasingly complex, an integrated enrollment strategy has become necessary to start attracting and engaging students to college. The integration of SEO, content marketing, and PR will prove to be a magic key to accomplishing it. How universities can improve their online reputation with these 3 […] The post The synergy between SEO, content marketing, and PR in higher education appeared first on Agility PR Solutions.

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Education SEO Content Marketing Marketing 78

Mark My Words

SEPTEMBER 3, 2024

Daily Mail Her decision to go topless in LA raises yet more questions about whether on the orders of husband Kanye because of a PR war with his ex-wife Kim. Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: ‘Where does it end? She clearly is very comfortable with her public image and demonstrates it with this extreme fashion statement. ‘I can only think this is a considered act.

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Fashion Publicity 60

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PR Fuel

SEPTEMBER 3, 2024

In 2023, the U.S. recorded music industry generated a staggering $17.1 billion in revenues. This figure underscores the vibrant and ever-evolving landscape of music and its significant impact. As the dynamic music sector continues to thrive, more artists and bands are seeking out effective ways to ca… Read more The post How to Write a Music Press Release That Grabs Attention appeared first on eReleases.

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Writing How To Industry 52

Notified

SEPTEMBER 3, 2024

Measurement is still one of those things that executives and the PR industry can’t agree on. Of course, we all agree it’s important and necessary, but the semantics on getting there vary widely, depending on who you talk to.

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Measurement How To Course Industry 52

Landis PR

SEPTEMBER 3, 2024

By the Landis Team Photo courtesy of Pixabay Is your neighbor’s job at risk? Let’s hope not. Roughly 10% of Californians work for nonprofit organizations (NPOs). Their work is crucial in creating a more equitable and just society, but it relies heavily on the generosity of donors to sustain its mission. These organizations advocate for marginalized communities, promote equity and create innovative solutions to societal challenges.

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