Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn.

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Survey Report Media B2B 101

Solo PR Pro

AUGUST 14, 2018

Written by Michelle Kane, Voice Matters LLC. Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). Examples abound, from the attorney seeking to tamp down bad press resulting from representing a particular client to the physician falsely accused of a surgical error, once this negative information is online it’s a challenge to combat.

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Reputation Infographics Crisis Management Local 79

Communications Conversations

AUGUST 14, 2018

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. All companies want one, and most have a very hard time finding them. I’m here today to tell you the modern day unicorn marketer is a complete myth.

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Mobile LinkedIn Social Media Analytics 133

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day.

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Tools Education Film Local 112

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 14, 2018

Ah, the mall—once every shopper’s favorite destination, ideal one-stop venue and teenage hangout, but now an ancient relic of the old-school shopping experience. But malls don’t necessarily have to go the way of the buggy cart—they just need to inject a little contemporary flair and a few incentives, suggests new research from intelligent media delivery […].

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Media Brand Branding Publicity 60

Agility PR Solutions

AUGUST 14, 2018

It’s hard to attract visitors to your website without using the right online marketing strategies. Search engine optimization (SEO) tools, whether paid or free, are invaluable for helping you with your search marketing efforts. Here we have rounded up the most helpful free SEO tools to give you the best chance of finding success. Google […]. The post PR power tools: 2018’s most useful free SEO gear appeared first on Agility PR Solutions.

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SEO Tools Engineering Google 60

Inbound PR

AUGUST 14, 2018

70% of investors make investment decisions on the basis of something they learned from digital research. Is that surprising to you? To me, it's not. What's most unique about the PR industry unlike any other discipline is that it deals with a multitude of stakeholders - buyers, media people, employees, investors. At the heart of Inbound PR is exactly that stakeholder persona that you need to get to know in and out around their challenges, consumption methods, research preferences, communication a

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Employee Industry Communications Media 48

Agility PR Solutions

AUGUST 14, 2018

Launching new strategies, augmenting the in-store experience and reengineering both logistics and digital commerce capabilities helped the largest U.S. retailers maintain their edge during the past year, according to the annual Top 100 Retailers list from the National Retail Federation’s STORES Magazine and Kantar Consulting. “Retail today is a blend of innovation and experience, and the nation’s […].

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Retail Strategy Trends Publicity 60

Muck Rack

AUGUST 14, 2018

6 questions with Roop Raj from FOX 2 Detroit

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

AUGUST 14, 2018

What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each […].

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Leadership Travel 40