Sword and the Script
JULY 12, 2022
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.
Axia PR
JULY 12, 2022
In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corpo
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NewsWhip
JULY 12, 2022
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. .
Agility PR Solutions
JULY 12, 2022
In today’s digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can publish their views online and reach many people. Many […]. The post 5 tips for using artificial intelligence in reputation management appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
JULY 12, 2022
I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking “will sharing more personal posts on Linkedin hurt you?” That column hit on a topic that’s coming up more and more on LinkedIn: Should you be sharing personal content on a platform that’s clearly designed for the professional community?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Shift Communications
JULY 12, 2022
By Brittany Joyal, Sr. Account Manager, Consumer. When we’re young, we learn about the Five W’s: Who, What, When, Where and Why. As children, “Why?” becomes an invaluable tool for growing inquisitive minds. It is the precursor to “The Pause,” where we take a step back and ask questions to help us gather information and make decisions. We’ve seen a rebirth of “The Pause” on a grand scale, catalyzed by the pandemic and fueled by growing mental health struggles across the country.
Agility PR Solutions
JULY 12, 2022
With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations. New research from consent experience platform Qonsent explores consumer sentiment about data privacy when it […].
HMA Public Relations
JULY 12, 2022
Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.
PR 20/20
JULY 12, 2022
N o matter what you sell or how you sell it—competing to be the best in the manufacturing industry is more than just having the best product. It’s having the tools to merchandise it. While automation and tech are at the forefront of almost every manufacturer’s mind, marketing efforts tend to fall to the wayside as production takes precedence. Plus, balancing everyday struggles like labor shortages and supply chain issues can push marketing even further down the priority list.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
JULY 12, 2022
For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art , writing a news release is like a science project.
Solo PR Pro
JULY 12, 2022
Born and raised in Washington D.C., Ben Finzel's interest in politics and current events began when he was just a kid. “Growing up in D.C., I think you either hate all of that because you’re surrounded by it, or you gravitate toward it,” he says. “For me, it was the latter.”. He loved living in DC and immersing himself in the world of politics. “The local news was the national news,” he explains.
OnePitch
JULY 12, 2022
Our guest today on Coffee with a Journalist is Jae Thomas , a shopping reporter at Mashable. Jae covers kitchen goods, pet products, and fitness gadgets. During the episode, Jae starts by sharing more about their coverage and the team at Mashable, why they love pitches that are straightforward, how you should structure your subject lines for them, and more.
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