Boo! Now will you cover my PR?
Flack's Revenge
OCTOBER 31, 2022
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to psychology and business. We are wired to respond to emotions vs. logic , blame our reptilian brains.
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