Mon.Oct 31, 2022

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Boo! Now will you cover my PR?

Flack's Revenge

Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to psychology and business. We are wired to respond to emotions vs. logic , blame our reptilian brains.

Sports 218
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

Agency 227
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Amazon dominated the headlines in September’s brand coverage

NewsWhip

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement. In September there were more obvious narratives driving engagement for Amazon, whereas in previous months we saw lots of individual stories receive high interes

Brand 158
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.

Agency 227
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a public relations agency to be able to generate the best possible results and start […].

Agency 156

More Trending

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Consumers are ready (and expect) to engage brands in the metaverse—is your brand ready?

Agility PR Solutions

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations. According to the firm’s newly released 2022 Perceptions of the Metaverse report, nearly […].

Consumer 112
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#MediaMonday – Jose M. Romero

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from sports reporter at the Arizona Republic and AZ Central. Jose M. Romero. Find out more on Jose's journey and discover the types of pitches he is looking for in this post.

Sports 78
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New research uncovers website features most likely to discourage purchases

Agility PR Solutions

Brand website visitors form their first impressions of a site within milliseconds, usually based on layout, colors, ease of navigation, and font size—and since a company’s website is often the first point of contact between them and their customers, having a credible and functional site is critical. New research from Bespoke Software Development Company asserts that […].

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Musk buying Twitter perfect chance for brands to abandon platform once and for all

Communications Conversations

Last week Elon Musk bought Twitter. This week brands will be weighing their options as Musk makes initial layoffs and plans. Obviously there has been much hand-wringing among those who use Twitter the most the last week–media, politicos and everyday people who use it as a newsfeed (Musk is already offering $20 to users to keep the blue check mark ).

Twitter 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2023 & beyond: A forecast on video marketing for businesses

Agility PR Solutions

Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge. It’s not just about appreciating short-term benefits, but knowing that this trend […].

Video 78
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Happy 25th Birthday to the IPR Measurement Commission

Institute for Public Relations

This year marks the 25-year-anniversary of the IPR Measurement Commission. Founded in 1997, the mission of the Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. In recognition of this important milestone, I’d like to highlight 10 reasons to celebrate … Continue reading Happy 25th Birthday to the IPR Measurement Commission → The post Happy 25th Birthday to th

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Social media updates: Instagram test native reel scheduling, Twitter expand media sharing options & TikTok tease adult-only option

Prohibition

There’s been some social media updates that have filled us with excitement recently – particularly a highly anticipated Instagram update currently being tested! Here we’ve taken a deep dive into the changes happening across all of the top social media platforms so you’re up to date. Instagram test native scheduling. Instagram have launched a live test of native scheduling within the app to a limited group of users – something social media managers everywhere will be pleas