Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price
Cision
SEPTEMBER 11, 2017
When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . Investor Relations Officers (IROs) are in the unique position of deciding what constitutes market-moving news, how it should be distributed and whom should be targeted — even if the overall message is publicly available.
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